Growth Manager

Vijyapana Advertisements; Kanpur; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Vijyapana Advertisements in Kanpur is seeking a growth-driven marketer to lead user acquisition, conversions, and repeat purchases across digital channels. You will guide the new initiatives team, experiment with monetisation models, and own end-to-end growth experiments from concept to measurement, collaborating with data, tech, and creative stakeholders.

The role offers autonomy, fast-paced learning, and clear impact as you scale campaigns and build scalable processes across markets.

Qualifications

• 1-5 years of experience in digital/growth/performance marketing, including campaign setup, tracking, optimisation, and reporting in Google Ads, Meta Ads, and YouTube Ads.
• Proven ability to design, build, and scale operational processes from the ground up in fast-paced environments.
• High energy, hunger, and ability to hustle.
• Ability to translate strategy into execution, setting up scalable frameworks, metrics, and accountability.
• Strong first-principles thinking—break down complex problems to fundamentals and rebuild scalable solutions.
• Strong ownership mindset and bias for action.
• Structured, data-driven approach to problem solving.
• Sincerity, trustworthiness, and reliability in work and relationships.
• Hands-on experience with user channel attribution and cross-channel event optimization workflows.

Skills

Growth marketing

Campaign setup

Analytics & dashboards

Attribution & cross-channel

Operational processes

Data-driven problem solving

Ownership mindset

Job description

Job Summary

This role is centred on driving sustainable growth through user acquisition, conversion, and repeat purchases by combining data-driven insights with creative business initiatives, primarily across digital marketing channels and Operations. You will be part of a new initiatives team experimenting with new monetisation models, markets, and products. You will get the front seat to the 0-1 phase. It is a high-impact position with the autonomy to make decisions and deliver measurable value. You will lead the marketing, content, and operations teams to scale user acquisition across multiple channels and markets, while collaborating closely with data, tech, and creative stakeholders to design and execute growth strategies. The role operates at a significant scale and offers the freedom to experiment, learn, and innovate.

Required Skills Qualifications

• 1-5 years of experience in digital/ growth/ performance marketing, including campaign setup, tracking, optimisation, and reporting in Google Ads, Meta Ads, and YouTube Ads


• Proven ability to design, build, and scale operational processes from the ground up in fast-paced environments


• High energy, hunger, and ability to hustle.


• Ability to translate strategy into execution, setting up scalable frameworks, metrics, and accountability.


• Strong first-principles thinking-able to break down complex problems to their fundamentals and rebuild scalable, effective solutions rather than relying on conventional approaches


• Strong ownership mindset and bias for action


• Structured, data-driven approach to problem solving


• Sincerity, trustworthiness, and reliability in work and relationships


• Hands-on experience with user channel attribution, cross-channel nuances, and event optimisation workflows.

Good To Have

• Experience in startups or high-paced environments


• Exposure to consumer, media, or entertainment industries


• Strong analytical skills - ability to extract insights, measure ROI, and build dashboards


• Familiarity with A/B testing, conversion rate optimisation (CRO), funnel analysis, and marketing analytics


• Knowledge of data tools such as Excel and other tools for analysis, reporting, and automation


• Understanding of regional and multi-language business strategies, including localisation, market segmentation, and audience insights

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.