DM & Growth Head

Aspiration; Gurugram District; On-site; INR 900,000 - 2,000,000; Full time

Job summary

Aspiring growth opportunities across India, Aspiration seeks a Growth Marketing leader to own performance campaigns on Google, Meta, and more, with a sharp focus on ROI and revenue growth. You will optimize budgets, bidding, and audiences while expanding multi-channel acquisition in diverse geographies.

You will collaborate with Product and Tech to improve activation, retention, and user experience, ensuring scalable, profitable growth and a culture of accountability.

Responsibilities

• Own and scale performance marketing campaigns across key platforms (Google, Meta, etc.).
• Drive campaigns with a strong focus on ROI, efficiency, and revenue growth.
• Continuously optimize budgets, bidding strategies, and audience targeting.
• Identify and execute high-impact growth opportunities across channels.
• Develop and scale multi-channel acquisition strategies.
• Build and optimize end-to-end acquisition funnels across geographies.
• Improve conversion rates through landing page optimization, creative testing, and audience segmentation.
• Drive continuous A/B testing and experimentation across channels.
• Own and track key growth metrics including CAC, LTV, conversion rates, and channel performance.
• Work closely with Product and Tech teams to improve user activation, retention, and overall user experience.
• Align growth initiatives with product roadmap.
• Develop strategies to reduce CAC while scaling user acquisition.
• Ensure long-term sustainable and profitable growth.
• Build, manage, and mentor a high-performing growth team.
• Drive a culture of execution, ownership, and accountability.

Job description

DUTIES & RESPONSIBILITIES

A. Performance Marketing Ownership

• Own and scale performance marketing campaigns across key platforms (Google, Meta, etc.)
• Drive campaigns with a strong focus on ROI, efficiency, and revenue growth
• Continuously optimize budgets, bidding strategies, and audience targeting

B. Growth Strategy & Channel Expansion

• Identify and execute high-impact growth opportunities across channels such as:
• • Partnerships
  • Referral programs
  • Communities
  • Product-led growth initiatives
• Develop and scale multi-channel acquisition strategies

C. Funnel Optimization & Conversion Growth

• Build and optimize end-to-end acquisition funnels across geographies
• Improve conversion rates through:
• • Landing page optimization
  • Creative testing
  • Audience segmentation
• Drive continuous A/B testing and experimentation across channels

D. Data-Driven Growth & Metrics

• Own and track key growth metrics including:
• • Customer Acquisition Cost (CAC)
  • Lifetime Value (LTV)
  • Conversion rates
  • Channel performance

E. Product & Cross-Functional Collaboration

• Work closely with Product and Tech teams to:
• • Improve user activation
  • Enhance retention
  • Optimize overall user experience
• Align growth initiatives with product roadmap

F. Cost Efficiency & Scalability

• Develop strategies to reduce CAC while scaling user acquisition
• Ensure long-term sustainable and profitable growth

G. Team Leadership

• Build, manage, and mentor a high-performing growth team
• Drive a culture of execution, ownership, and accountability