Growth Manager

Ace Blend; Mumbai; On-site; INR 3,000,000 - 5,200,000; Full time

Job summary

Ace Blend is seeking a commercially driven Growth, D2C, CRM & P&L leader to own the full growth charter for our consumer brands. You will drive revenue growth, margin, CAC and LTV while shaping the D2C strategy, pricing, promotions and channel mix.

The role requires 7–10 years in Growth/D2C/CRM, hands-on experience with Shopify, CleverTap/MoEngage, and a data-first mindset. You will partner with Brand, Product, Analytics and Finance to scale a high-frequency, repeat-purchase business from Mumbai.

Qualifications

• 7–10 years of experience in Growth, D2C, CRM, Retention, Performance Marketing or related consumer businesses.
• Owned or significantly contributed to a D2C P&L.
• Hands-on experience in customer retention and lifecycle marketing.

Responsibilities

• Own overall D2C revenue and P&L, including growth, margins, CAC, LTV and profitability.
• Lead performance marketing across Meta, Google and other acquisition channels.
• Own complete customer retention and lifecycle marketing charter.
• Build and scale loyalty, rewards, referral and membership programs.
• Work with Brand, Product, Creative, Technology, Analytics, Supply Chain, Finance and Operations.
• Explore organic and emerging channels beyond paid media and track funnel performance.

Skills

Growth Marketing

CRM

P&L Management

Lifecycle Marketing

A/B Testing

Data Analytics

Cross-functional Leadership

Tools

Shopify

CleverTap

MoEngage

WhatsApp Business API

Meta Ads

Google Ads

GA4

Unicommerce

Job description

Function: Growth / D2C / Marketing (Retention+ CRM+ P&L)

Industry Preference: D2C, FMCG, Nutrition, Wellness, Beauty, Personal Care, Lifestyle

Experience: 7–10 years

Reporting To: Director

Role Overview

We are looking for a commercially driven Growth & Retention leader who can own the complete D2C growth charter with a strong focus on revenue, profitability, customer acquisition, retention, repeat purchases and P&L management.

The role will be responsible for building and scaling the D2C business by combining performance marketing, CRM, lifecycle marketing, customer segmentation, loyalty, CRO, analytics and commercial decision-making.

The ideal candidate should have experience working with a consumer-facing brand, preferably within D2C, FMCG, nutrition, wellness, beauty, personal care or lifestyle, and should be comfortable operating at the intersection of growth, marketing, technology, analytics and business P&L.

1. D2C Growth & P&L Ownership

• Own the overall D2C revenue and P&L, including revenue growth, gross margins, contribution margins, CAC, LTV and profitability.
• Develop and execute annual and quarterly D2C growth strategy aligned with business objectives.
• Identify opportunities to improve revenue, profitability, customer value and channel efficiency.
• Own monthly growth targets and develop actionable plans to achieve them.
• Monitor Revenue, AOV, CAC, LTV, ROAS, repeat rate, retention and contribution margin.
• Drive data-led decisions on marketing investments, product mix, promotions and customer segments.

2. Customer Acquisition & Performance Marketing

• Lead performance marketing across Meta, Google and other relevant acquisition channels.
• Scale acquisition while maintaining a healthy CAC-to-LTV ratio.
• Work with performance marketing teams/agencies to optimise campaign performance.
• Develop strategies for customer acquisition and efficient media spends.
• Diversify acquisition through organic, partnerships, SEO/AEO/GEO, referral and other growth channels.
• Establish clear attribution and measurement frameworks.

3. Retention & CRM

• Own the complete customer retention and lifecycle marketing charter.
• Increase repeat purchases, customer frequency, retention and LTV.
• Develop lifecycle journeys for new, repeat, dormant, high-value and churn-risk customers.
• Drive CRM through Email, WhatsApp, SMS, push and other relevant channels.
• Build journeys covering onboarding, first-to-second purchase, replenishment, cross-sell/upsell, win-back, loyalty and VIP customers.
• Use RFM, cohort and behavioural segmentation to personalise communication.
• Track cohort-level retention and identify opportunities to improve LTV.

4. Loyalty & Monetisation

• Build and scale loyalty, rewards, referral and membership programs.
• Increase customer frequency and basket size.
• Develop monetisation strategies that improve customer value without negatively impacting contribution margins.
• Analyse loyalty adoption, repeat behaviour and profitability.
• Establish a growth dashboard covering the customer funnel.
• Analyse cohorts, acquisition sources, retention curves and LTV.
• Conduct A/B testing and CRO across website, landing pages, product pages, checkout and customer journeys.
• Identify funnel drop-offs and work with Product/Tech to improve conversion.
• Build forecasting models for revenue, acquisition, retention and marketing spends.
• Translate data into business recommendations for leadership.

6. Cross-Functional Leadership

• Work closely with Brand, Product, Creative, Technology, Analytics, Supply Chain, Finance and Operations.
• Align growth initiatives with inventory, launches, pricing and promotional calendars.
• Partner with Finance to track P&L, contribution margins and marketing ROI.
• Work with Product and Tech to improve D2C customer experience and conversion.
• Lead internal teams and external agencies/vendors across growth, CRM, performance and partnerships.

7. Organic & Emerging Growth Channels

• Explore emerging acquisition channels beyond traditional paid media.
• Develop SEO, AEO and GEO strategies to increase organic discovery and reduce dependence on paid acquisition.
• Track traffic, conversion and revenue from organic and emerging search surfaces.
• Identify new digital platforms, partnerships and consumer touchpoints contributing to D2C growth.

Key KPIs

• Customer Acquisition Cost (CAC)
• Customer Lifetime Value (LTV)
• Customer Retention
• Revenue from Existing Customers
• New Customer Acquisition
• Loyalty Program Adoption & Revenue
• Organic Revenue Contribution

Candidate Profile

• 7–10 years of experience in Growth, D2C, CRM, Retention, Performance Marketing or related consumer businesses.
• Owned or significantly contributed to a D2C P&L.
• Hands‑on experience in customer retention and lifecycle marketing.
• Experience managing performance marketing budgets and understanding CAC and ROAS optimisation.
• Strong understanding of LTV, cohorts, RFM, retention and customer segmentation.
• Experience building CRM automation and lifecycle journeys.
• Strong commercial mindset and understanding of growth, revenue and profitability.
• Comfortable working with data and making decisions based on analytics.
• Experience managing cross-functional teams and external agencies.
• Able to operate in a fast‑paced, entrepreneurial environment with high ownership.

Preferred Industry Background

D2C | FMCG | Nutrition | Health & Wellness | Beauty | Personal Care | Food & Beverage | Lifestyle | Consumer Internet | E-commerce

Experience with a high-frequency or repeat‑purchase consumer category would be an added advantage.

Preferred Tools / Platforms

Shopify | CleverTap | MoEngage | WhatsApp Business API | Meta Ads | Google Ads | GA4 | Unicommerce | Marketing Automation & CRM Platforms

What Success Looks Like

The person in this role will be expected to build a profitable and scalable D2C growth engine, where acquisition and retention work together—driving new customer growth while continuously increasing repeat revenue, LTV and contribution margins.

This role is not a pure Performance Marketing or CRM role; it requires someone who can connect Growth + Retention + Analytics + Commercial/P&L ownership into one business charter.