Growth Marketing Lead- D2C

Porcellia; Bengaluru; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Porcellia is seeking a Growth Lead to accelerate learning and innovation across our fast-growing D2C brand portfolio. You will synthesize insights from the Founder, Growth Leads, and client accounts and embed them across the organization so great ideas aren’t tied to one person.

You’ll own the growth operating system — frameworks, playbooks, SOPs — and drive cross-portfolio knowledge transfer. The role emphasizes AI-driven pattern finding, rapid adoption, and measurable impact, with a focus on

Qualifications

• 5+ years in D2C growth, performance marketing, or growth consulting.

Responsibilities

• Own the growth operating system and playbooks across the portfolio.

Skills

D2C growth

Performance marketing

Growth consulting

Multi-brand experience

Strategic thinking

Teaching/mentoring

Tools

Meta

Google

Influencer marketing

Email marketing

WhatsApp marketing

CRO

Job description

We run growth for a portfolio of fast-growing D2C brands — skincare, beauty, apparel, lifestyle, wellness, food. Multiple Growth Leads, each owning several brands.

About the Role

The problem we're hiring for is a structural leak in how learning and innovation spread across our portfolio. You are not another Growth Lead. You take the highest-value growth thinking emerging from the Founder, from individual Growth Leads, and from individual accounts — and you inject it across the organisation so that the Founder's best thinking stops depending on the Founder being personally present in every account.

Responsibilities

The mandate:

• You are not another Growth Lead. You take the highest-value growth thinking emerging from the Founder, from individual Growth Leads, and from individual accounts — and you inject it across the organisation.

Two responsibilities:

1) Transfer learning across the portfolio

• When something works, you establish what worked, why, whether it's replicable, which brands it applies to, how it needs adapting, who implements it, whether they actually did, and what it produced.
• When something breaks in one account, you find out whether it's forming elsewhere.

2) Operationalise the Founder's innovation

• The Founder develops new frameworks by applying them to a specific brand.
• You learn that thinking deeply enough to take it beyond that brand — extract the principle, convert it into a repeatable system, document it, train Growth Leads on it, drive adoption, measure impact.

What you'll own

• The growth operating system — frameworks, audit processes, diagnosis methods, experimentation structures, prioritisation systems, playbooks, SOPs
• Cross-portfolio knowledge transfer — winning strategies worth replicating, failed experiments worth not repeating, bottlenecks showing up in more than one place
• Growth Lead enablement — making the people executing significantly better at diagnosing, prioritising and thinking strategically
• The question you'll ask constantly: if we solved this once, why is anyone solving it from scratch again?

AI is core to this role

• Not a productivity tool — part of the operating system.
• We expect aggressive, sophisticated use of AI for pattern-finding across accounts, summarising learnings, building playbooks, generating hypotheses, analysing performance data, and building internal tools and workflows.
• We want someone who actively experiments with new tooling and finds leverage the rest of the team hasn't.

How you'll be measured

• Speed of transfer of successful strategies.
• Reduction in duplicated mistakes.
• Number of Founder-led innovations actually operationalised and adopted.
• Adoption and quality of growth frameworks.
• AI workflows shipped and the manual work they removed.
• Systemic problems identified and solved.
• Not the growth of one portfolio — the growth capability of the company.

Qualifications

• 5+ years in D2C growth, performance marketing, or growth consulting
• Experience across multiple brands, not one

Required Skills

• Working fluency across the D2C stack: Meta, Google, influencer, email, WhatsApp, CRO, retention, funnel analytics, AOV/LTV, CAC/ROAS/MER, unit economics, forecasting, P&L fundamentals
• Systems thinking — you see one event and ask whether it's a pattern
• Exceptional at learning something complex and teaching it simply
• Able to challenge people constructively and drive adoption without hierarchy
• You should be able to move between a client account, a spreadsheet, a strategy session with the Founder, an AI workflow, and a company-wide operating framework.

Pay range and compensation package

Equal Opportunity Statement

We welcome applications from all qualified candidates. Applications will be evaluated solely on merit and role fit.