Growth Marketing Manager

the Sleep Company; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

The Sleep Company is seeking a Growth Marketing Manager (Growth Marketing) to own customer acquisition and growth execution across digital and offline channels. Sensory Studio, a premium bed and bath brand, is being built under The Sleep Company, and you will drive performance marketing, CRM, retention, and funnel optimization in an early-stage environment.

The role focuses on performance marketing, website/funnel growth, CRM, influencer-led growth, SEO, and local store growth, coordinating

Qualifications

• 2-4 years of experience in growth marketing, performance marketing, or digital marketing.
• Hands-on with Meta Ads and Google Ads.
• Experience with D2C or premium brands is a plus.
• Data-driven mindset with funnel optimization.
• Ability to operate in a fast-paced startup environment.

Responsibilities

• Own day-to-day performance across Meta, Google and other paid channels.
• Plan campaigns with agency partners; optimize CAC, ROAS, CTR, CVR.
• Own website traffic-to-purchase funnel optimization with tech team.
• Manage CRM and retention journeys across channels (WhatsApp, email, SMS).
• Coordinate influencer marketing campaigns for brand launch and social proof.
• Coordinate SEO setup and execution for Shopify pages and content.
• Plan local store growth and omnichannel campaigns (Google Maps, radius ads).
• Own analytics reporting and dashboard definitions across growth disciplines.

Skills

Growth marketing

Performance marketing

Meta Ads

Google Ads

Shopify

CRM tools

Analytics dashboards

Agency coordination

Tools

Shopify

Job description

Job Description: Growth Marketing Manager

Role Overview

Sensory Studio is a new premium bed and bath brand being built under The Sleep Company. As we prepare for the 0-to-1 launch, we are looking for a Growth Marketing Manager who can own customer acquisition and growth execution across digital and offline channels.

This role will be responsible for driving performance marketing, CRM, retention, funnel optimization, influencer marketing, SEO, and local store growth initiatives. The ideal candidate should be hands‑on, execution‑oriented, data‑driven, and comfortable working in an early‑stage brand environment where systems, playbooks, and processes are being built from scratch.

The primary focus of the role will be performance marketing and customer acquisition, with broader ownership across growth workstreams.

Key Responsibilities

1. Performance Marketing

• Own day-to-day execution and performance across Meta, Google, and other paid acquisition channels.
• Work closely with the performance marketing agency to plan campaigns, review performance, optimize spends, and improve CAC, ROAS, CTR, CVR, and overall funnel metrics.
• Build and monitor campaign structures across prospecting, remarketing, store‑led campaigns, and product/category campaigns.
• Coordinate with creative/content teams to ensure a strong pipeline of ad creatives, hooks, formats, and landing page inputs.
• Track weekly performance and identify opportunities to improve efficiency and scale.

2. Website and Funnel Growth

• Own website traffic‑to‑purchase funnel optimization in collaboration with the website/tech team.
• Monitor key funnel metrics across sessions, PDP views, add‑to‑cart, checkout initiation, payment success, and conversion rate.
• Identify drop‑offs and coordinate improvements across landing pages, PDPs, checkout, offers, and user journeys.
• Work with internal and external teams to run experiments that improve website conversion and customer acquisition efficiency.

3. CRM and Retention

• Own CRM and retention journeys across WhatsApp, email, SMS, and other communication channels.
• Set up and optimize key journeys such as welcome flow, abandoned cart, browse abandonment, post‑purchase, cross‑sell, winback, and store visit nudges.
• Coordinate with CRM tools/agencies for campaign setup, segmentation, automation, and reporting.
• Improve repeat purchase, customer engagement, and retention through data‑led campaigns.

4. Influencer and Content‑Led Growth

• Coordinate influencer marketing campaigns for brand launch, product education, and social proof.
• Identify relevant influencer categories, content formats, and campaign objectives.
• Work with agencies or internal teams to manage influencer outreach, deliverables, approvals, tracking, and performance review.
• Ensure content from influencer campaigns can also be repurposed for paid ads, website, and social channels.

5. SEO and Organic Growth

• Coordinate SEO setup and execution for Shopify/CMS pages, product pages, category pages, blogs, and collection pages.
• Work with content and agency teams to build an SEO roadmap for the brand.
• Ensure hygiene across meta titles, descriptions, URL structure, internal linking, page content, and search‑friendly product/category pages.
• Track organic traffic, keyword movement, and content performance.

6. Local Store Marketing and Omnichannel Growth

• Support store launch marketing across cities, catchments, and malls.
• Plan and execute local campaigns to drive store walk‑ins through Google Maps, Meta radius campaigns, WhatsApp, influencer collaborations, and hyperlocal activations.
• Work with retail and store teams to improve website‑to‑store journeys such as store locator, book a visit, WhatsApp, call, get directions, and local offers.
• Track store‑level growth metrics including walk‑ins, leads, conversion, revenue, and CAC where possible.

7. Analytics and Reporting

• Own regular reporting for growth performance across paid media, CRM, website funnel, influencer campaigns, SEO, and store‑led campaigns.
• Work with analytics teams to define dashboards, event tracking requirements, attribution views, and campaign reporting structures.
• Identify growth opportunities through data and convert them into clear action items.
• Maintain weekly performance reviews and action trackers across agencies and internal teams.

8. Agency and Vendor Coordination

• Act as the central growth‑side owner across performance marketing, CRM, SEO, influencer, content, and other growth vendors.
• Ensure clear briefs, timelines, deliverables, ownership, and follow‑ups across agencies.
• Review agency outputs and push for stronger execution quality.
• Coordinate with internal tech, design, retail, merchandising, and analytics teams to unblock growth workstreams.

Required Skills and Experience

• 2-4 years of experience in growth marketing, performance marketing, or digital marketing.
• Strong hands‑on understanding of Meta Ads and Google Ads.
• Experience working with D2C, retail, lifestyle, home, fashion, beauty, or premium consumer brands is preferred.
• Strong understanding of customer acquisition, CAC, ROAS, funnel metrics, retention, and CRM.
• Experience working with Shopify, CRM tools, analytics dashboards, and digital marketing agencies is a plus.
• Ability to work in a 0-to-1 environment with high ownership and limited structure.
• Strong coordination skills across agencies, vendors, and internal teams.
• Data‑driven mindset with the ability to convert insights into execution.
• Good communication, documentation, and stakeholder management skills.

Preferred Background

• Experience in D2C or omnichannel consumer brands.
• Experience with premium or lifestyle categories.
• Prior exposure to store launch marketing, hyperlocal campaigns, or offline‑to‑online growth.
• Experience managing agencies and external vendors.
• Comfort with fast‑paced startup environments.

Key Success Metrics

• Efficient customer acquisition across paid channels.
• CAC, ROAS, CTR, CVR, and conversion rate improvement.
• Website funnel improvement from traffic to purchase.
• CRM journey setup and retention performance.
• Store walk‑in generation and omnichannel lead performance.
• Quality and speed of campaign execution.
• Strong coordination across growth vendors and internal teams.