D2C Head

Earthful.me; Mumbai; On-site; INR 3,500,000 - 8,000,000; Full time

Job summary

Earthful is seeking a leadership-focused D2C Growth & Performance Marketing leader responsible for end-to-end revenue on earthful.me. You will drive paid acquisition across Meta, Google, and other channels, while coordinating with organic and content teams to align growth efforts.

The role starts hands-on, with potential to build and lead a small team as the channel scales. You should bring 6–8+ years of growth experience in a D2C/e-commerce context, plus MBA and proven P&L ownership.

Qualifications

• MBA from a top-tier B-school with 4–6+ years post-MBA experience preferred.
• 6–8+ years hands-on growth experience at a D2C/e-commerce brand is desirable.
• At least 2+ years owning a full P&L or AOP-style revenue target.

Responsibilities

• Own the D2C revenue end-to-end for earthful.me through paid channels.
• Hit D2C growth targets as defined in the AOP.
• Coordinate with organic/content teams to align paid and organic efforts.
• Direct the creative team's output and run structured campaign testing.
• Brief the next round of creative based on data-driven insights.
• Decide budget allocation across products and set ROAS targets.
• Own website conversion levers (CVR, checkout, AOV) and CRO roadmap.
• Build and lead a small performance marketing/growth team as the channel scales.
• Maintain a testing cadence and growth roadmap for the function.
• Track CAC and LTV alongside channel ROAS and coordinate with Supply Chain.
• Keep a structured testing calendar for creative and channel experiments.

Skills

D2C growth

Performance marketing

Google Ads

Meta Ads

A/B testing

Data analysis

Education

MBA (top-tier)

Tools

Google Ads

Meta Ads

Job description

Function: D2C Growth & Performance Marketing

Reports to: Founders

Earthful is a plant-based nutrition brand for women's health, backed by Fireside Ventures and V3 Ventures. This is a leadership role: you'll own the D2C (earthful.me) growth number end to end, and build the team behind it as the channel scales - not just run campaigns, but decide where the channel goes next.

Role Overview

This role leads Earthful's D2C growth engine - full ownership of the website's revenue number, driven through performance marketing, conversion optimization, and a high-velocity creative pipeline. You'll be directly accountable for hitting D2C growth targets set in the Annual Operating Plan (AOP), decide how budget is allocated across products, and build the team needed to scale that ownership over time. You'll work closely with the organic/content team, the creative team, and the website team - this starts as a hands-on individual role, but is expected to grow into leading a small team as the channel scales.

What You'll Own

D2C Revenue Growth & Ownership

• Own the D2C (earthful.me) revenue number end-to-end, driven primarily through performance marketing across Meta, Google, and other paid channels
• Be directly accountable for hitting D2C growth targets set in the AOP
• Coordinate with the organic/content team so paid and organic efforts reinforce each other rather than working at cross purposes
• Direct the creative team's output for performance - a steady flow of new hooks, angles, and formats
• Run structured creative testing across campaigns
• Brief the next round of creative based on what the data shows is actually working

Budget, ROAS & Site Conversion

• Decide how budget is allocated across products - what to scale up, what to scale down, and the ROAS target for each
• Own website conversion end-to-end - landing page CVR, checkout drop-off, and AOV - directing the website team's roadmap around what actually moves conversion
• Own the full D2C P&L view - revenue, ad spend, and contribution margin - not just a topline growth number
• Build and lead a small performance marketing/growth team as the D2C channel scales - this starts as a hands-on, individual role but is expected to grow into managing others
• Set the growth roadmap and testing cadence for the function, not just execute your own campaigns

Cross-Functional (Suggested Additions)

• Track CAC and LTV alongside channel-level ROAS, so budget decisions aren't driven by vanity metrics that look good in a single channel but don't hold up at the business level
• Coordinate with Supply Chain on demand forecasting tied to growth targets - aggressive scaling only works if inventory can back it up
• Maintain a structured testing roadmap/calendar for creative and channel experiments, rather than running tests ad hoc

Optional Scope Extensions (decide before posting)

• Own or co-own retention/CRM levers (email, WhatsApp, repeat purchase) - a natural extension if you want this role to cover full-funnel D2C, not just acquisition and conversion
• Weigh in on on-site pricing and promotions strategy, since these directly affect conversion and AOV

What We're Looking For

• Ideally has been part of a D2C/e-commerce brand's growth or marketing team during a scale-up phase - joining when revenue was roughly ₹0-30 Cr and helping scale it to ₹100 Cr or more
• MBA from a top-tier B-school strongly preferred, with 4-6+ years of post-MBA experience in performance marketing or growth; candidates without an MBA but with 6-8+ years of hands-on growth experience at a D2C/e-commerce brand will also be considered
• At least 2+ years of experience owning a full P&L or AOP-style revenue number, not just executing campaigns for someone else's target
• Direct, hands-on experience running and optimizing paid campaigns on Meta and Google Ads - not just briefing or managing an agency
• Prior experience building or leading a team, or clear readiness to do so as the role grows - this is a leadership-track role, not a purely individual-contributor one
• Comfortable making budget allocation calls across multiple products, trading off scale versus ROAS
• Understanding of website conversion levers (CVR, checkout drop-off, AOV) and experience working with a website/CRO team
• Strong analytical and Excel skills - comfortable building and interpreting performance dashboards.