Growth Analyst - Digital Marketing Manager

GMCP; Lucknow; On-site; INR 600,000 - 900,000; Full time

Job summary

GMCP in Lucknow, India seeks a Growth Analyst - Digital Marketing Manager to drive business growth using web technologies. You will define digital strategies across websites, emails, social media and blogs, identifying opportunities to raise brand awareness and client engagement.

The role requires a Bachelor’s and MBA in Marketing with at least two years of experience, proficiency in SEO/SEM, Google Ads and Analytics, and strong analytical and communication skills.

Qualifications

• Bachelor’s degree and MBA in Marketing; additional certification preferred.
• Minimum two years of experience in digital marketing.
• Strong written and verbal communication skills.

Responsibilities

• Set digital marketing strategies using all necessary tools (website, emails, social media and blogs).
• Research products, services and current strategies to identify new opportunities.
• Analyze web traffic metrics and propose solutions to boost web presence.
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends.
• Build strong client relationships through social media interaction.
• Stay up-to-date with audience preferences and proactively suggest new campaigns.
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency.
• Identify advertising needs.
• Stay up-to-date with digital technologies developments.

Skills

Growth strategy

SEO/SEM

Google Analytics

Google Ads

CRM software

Communication

Project management

Digital marketing strategy

Education

Bachelor’s degree

MBA in Marketing

Marketing certification

Tools

Google Ads

Google Analytics

Job description

Growth Analyst - Digital Marketing Manager

To be responsible for using web technologies to achieve business growth goals of our client. You will identify needs and new opportunities and aspire to increase brand awareness. For this position, you should be a creative and tech-savvy trendsetter who has innovative ideas to improve the digital presence of our clients.

Role and Responsibilities

• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
• Research products, services and current strategies to identify new opportunities
• Analyze web traffic metrics and suggest solutions to boost web presence
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
• Build strong client relationships through social media interaction
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
• Identify advertising needs
• Stay up-to-date with digital technologies developments

Qualifications and Education Requirements

The candidate should have Bachelor’s degree and MBA in Marketing with additional certification preferred. The candidate should have a minimum two years of experience.

Preferred Skills

• Proven work experience as a Digital marketing strategist or Digital marketing manager
• Demonstrable experience with SEO/SEM and CRM software
• Experience implementing and optimizing Google Adwords campaigns
• Solid knowledge of web analytics tools like Google Analytics
• Hands on experience with online marketing tools and practices
• Familiarity with web design and HTML
• Excellent verbal and written communication skills
• Strong analytical and project management skills