Growth Analyst - Marketing

GMCP; Lucknow; On-site; INR 600,000 - 900,000; Full time

Job summary

GMCP is seeking a Marketing Specialist to study client profiles and operations, identify market trends, and develop marketing strategies aligned with objectives and budgets. The candidate will conduct research to uncover opportunities and design plans that drive growth.

Responsibilities include branding advice, social media strategy, coordinating with writers and designers, training internal teams, and monitoring campaigns to deliver actionable insights and improvements.

Qualifications

• Bachelor’s degree in Marketing and MBA in Marketing; certification preferred.
• Minimum two years of relevant marketing experience.
• Strong communication and analytical skills are essential.

Responsibilities

• Study company profile and operations to understand its marketing needs.
• Conduct marketing research to identify industry trends and commercial opportunities.
• Develop and implement a marketing strategy according to objectives and budget.
• Prepare detailed proposals and marketing plans.
• Advise on branding, positioning, communications and other marketing issues.
• Give direction to marketing efforts with the most effective methods and tools.
• Liaise with client marketing department and external vendors.
• Monitor marketing projects and analyse results.
• Write reports with suggestions for improvements and new ideas.
• Design social media strategies to achieve marketing targets.
• Administer all client social media accounts ensuring up-to-date content.
• Liaise with writers and designers to ensure content is informative and appealing.
• Train internal teams to integrate and maintain a cohesive social media strategy.
• Stay up-to-date with new digital technologies and social media best practices.

Skills

Interpersonal skills

Communication skills

Analytical thinking

Business mindset

Education

Bachelor’s degree in Marketing

MBA in Marketing

Certifications in marketing (preferred)

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Job description

To be responsible for studying company profile and operations to understand its marketing needs, conducting marketing research to identify industry trends and commercial opportunities and developing and implementing a marketing strategy according to objectives and budget of the client.

Role and Responsibilities

• Study company profile and operations to understand its marketing needs
• Conduct marketing research to identify industry trends and commercial opportunities
• Develop and implement a marketing strategy according to objectives and budget
• Prepare detailed proposals and marketing plans
• Advise on branding, positioning, communications and other marketing issues
• Give direction to marketing efforts with the most effective methods and tools
• Liaise with marketing department of client and external vendors
• Monitor marketing projects and analyse results
• Write reports with suggestions for improvements and new ideas
• Design social media strategies to achieve marketing targets
• Administer all client social media accounts ensuring up-to-date content
• Liaise with writers and designers to ensure content is informative and appealing
• Train internal teams to integrate and maintain a cohesive social media strategy
• Stay up-to-date with new digital technologies and social media best practices

Qualifications and Education Requirements

The candidate should have Bachelor’s degree and MBA in Marketing with additional certification preferred. The candidate should have minimum two years of experience.

Preferred Skills

• Excellent interpersonal and communication skills (written, verbal, and presentation), positive attitude, and willingness to go the extra mile
• Strong analytical and critical thinking/problem-solving skills
• Business mindset to understand the rationale behind the transactions and ability and willingness to dive deeper into industry issues and bring greater insights for our clients
• Strong computer knowledge, including good working knowledge of Microsoft Word, Excel, and PowerPoint