Growth Analyst - Marketing Communication

GMCP; Lucknow; On-site; INR 600,000 - 1,200,000; Full time

Job summary

GMCP Growth Analyst - Marketing Communication leads 360-degree brand communication for market growth. You will identify opportunities, enhance brand awareness, and drive penetration using digital tools and analytics.

Responsibilities include planning ATL/BTL campaigns, crafting digital strategies across websites, emails, social media, and blogs, and collaborating with cross-functional teams to ensure brand consistency and optimized customer experience.

Qualifications

• Bachelor’s degree and MBA in Marketing with additional certification preferred.
• Minimum two years of experience.

Responsibilities

• Overall responsibility of communication as Brand architect.
• Plan above the line and below the line communication for brands/projects.
• Set digital marketing strategies using all necessary tools (website, emails, social media, blogs).
• Research products, services and current strategies to identify new opportunities.
• Analyze web traffic metrics and suggest solutions to boost web presence.
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends.
• Build strong client relationships through social media interaction.
• Keep up-to-date with audience preferences and proactively suggest new campaigns.
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency.
• Identify advertising needs.
• Stay up-to-date with digital technologies developments.

Skills

SEO/SEM

CRM software

Google Analytics

Google Adwords

Web analytics tools

Education

Bachelor's degree

MBA in Marketing

Certification preferred

Tools

Google Analytics

CRM software

Job description

Growth Analyst - Marketing Communication

To be responsible for 360-degree communication for Brand Positioning strategies, using communication and web technology tools to achieve business growth goals of our client. To identify needs and new opportunities and aspire to increase brand awareness and penetration.

Role and Responsibilities

• Overall responsibility of communication as Brand architect
• Planning for above the line and below the line communication for brands/projects
• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
• Research products, services and current strategies to identify new opportunities
• Analyze web traffic metrics and suggest solutions to boost web presence
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
• Build strong client relationships through social media interaction
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
• Identify advertising needs
• Stay up-to-date with digital technologies developments

Qualifications and Education Requirements

The candidate should have Bachelor’s degree and MBA in Marketing with additional certification preferred. The candidate should have a minimum two years of experience.

Preferred Skills

• Creative and tech-savvy trendsetter who has innovative ideas to improve the digital presence of our clients
• Proven work experience as a Digital marketing strategist or Digital marketing manager
• Demonstrable experience with SEO/SEM and CRM software
• Experience implementing and optimizing Google Adwords campaigns
• Solid knowledge of web analytics tools like Google Analytics
• Hands on experience with online marketing tools and practices
• Familiarity with web design and HTML
• Excellent verbal and written communication skills
• Strong analytical and project management skills