Product Manager - Cardio-Diabetes Division

The Skillions; Ahmedabad District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

The Skillions is seeking an experienced Product Manager for Cardio-Diabetes to drive brand strategy, scientific promotional inputs, and field-force training. The role requires deep understanding of diabetes, hypertension, dyslipidemia, neuropathy, and related chronic markets.

You will develop campaigns, engage with doctors, and provide training to MRs and Area Managers, aligning with sales goals and portfolio expansion.

Qualifications

• Experience in pharma brand management for cardio-diabetes or chronic therapies.
• Ability to develop scientific yet practical doctor communication.
• Experience in field-force training and promotions.

Responsibilities

• Brand strategy & planning for Cardio-Diabetes products including anti-diabetic, lipid-lowering, antihypertensive, and neuropathy products.
• Develop evidence-based scientific content for CPs and doctors.
• Train MRs and Area Managers on product knowledge and detailing scripts.
• Track market, pricing, schemes, and prescription trends.
• Identify key doctors and plan CME activities and campaigns.
• Collaborate with sales and cross-functional teams for timely execution.

Skills

Brand management

Pharma product management

Cardio-Diabetes

Doctor communication

Training skills

Market analysis

KOL development

Sales alignment

Campaign planning

Multilingual communication

Education

B.Pharm / M.Pharm / MBA in Marketing

Job description

Job Objective

We are looking for an experienced and dynamic Product Manager for our Cardio-Diabetes division who can develop strong brand strategies, scientific promotional inputs, field-force training modules, and marketing campaigns to drive prescriptions and brand growth.The candidate should have a strong understanding of diabetes, hypertension, dyslipidemia, neuropathy, and related chronic therapy markets.

Key Responsibilities

1. Brand Strategy & Planning

• Develop brand plans for Cardio-Diabetes products including anti-diabetic, lipid-lowering, antihypertensive, and neuropathy products.
• Create positioning, communication strategy, and promotional campaigns for each brand.
• Identify market opportunities, therapy gaps, and competitor strategies.
• Plan monthly and quarterly marketing activities to support sales growth.

2. Promotional Inputs & Scientific Content

• Prepare visual aids, LBLs, reminder cards, leave-behind literature, product monographs, and doctor engagement material.
• Develop evidence-based scientific communication for CPs, Diabetologists, Endocrinologists, and Cardiologists.
• Ensure all promotional inputs are medically accurate, compliant, and easy for the field team to communicate.

3. Field Force Training

• Train MRs and Area Managers on product knowledge, therapy knowledge, objection handling, and doctor-wise detailing.
• Prepare product training modules, FAQs, competitor comparison charts, and detailing scripts.
• Conduct regular review and refresher training sessions.

4. Market & Competitor Analysis

• Track leading brands, pricing, pack styles, doctor preferences, schemes, and prescription trends.
• Analyze fast-moving SKUs in diabetes, lipid, hypertension, and neuropathy segments.
• Provide insights to management for new product selection and portfolio expansion.

5. Doctor Engagement & KOL Development

• Help identify key doctors, opinion leaders, and high-potential prescribers.
• Plan CME activities, small group meetings, doctor campaigns, and prescription generation initiatives.
• Support field team in converting important doctors through scientific and brand-led communication.

6. Sales Support & Coordination

• Work closely with the sales team to improve prescription productivity.
• Create area-wise and doctor-wise promotional strategies.
• Monitor brand performance and suggest corrective actions where required.
• Coordinate with design, printing, manufacturing, and management teams for timely execution of marketing inputs.

Candidate should have experience or strong knowledge in the following therapy areas

• Glimepiride + Metformin combinations
• Dapagliflozin / SGLT2 inhibitors
• Rosuvastatin and Rosuvastatin combinations
• Ezetimibe combinations
• Fenofibrate combinations
• Telmisartan / Olmesartan combinations
• Pregabalin and diabetic neuropathy products
• Methylcobalamin, Alpha Lipoic Acid, Benfotiamine-based neuropathy products

Required Skills

• Strong product management and brand-building skills.
• Good understanding of Cardio-Diabetes therapy.
• Ability to create scientific yet practical doctor communication.
• Strong presentation and training skills.
• Good command over English, Hindi, and preferably Gujarati.
• Ability to work with sales teams and convert strategy into execution.
• Knowledge of Indian pharma market, doctor behavior, and chronic prescription trends.
• Creative mindset for brand campaigns and promotional inputs.

Qualification

• B.Pharm / M.Pharm / MBA in Marketing preferred.
• Science or pharmacy background will be an advantage.

Experience

• Minimum 3-7 years of experience in pharma product management.
• Experience in Cardio-Diabetes, chronic therapy, or physician-focused divisions preferred.
• Candidates with strong field experience in Cardio-Diabetes and product management exposure may also be considered.

Ideal Candidate Profile

The ideal candidate should be energetic, scientific, field-oriented, and capable of building a new division from the ground level.He or sheshould understand both doctor psychology and field-force execution, with the ability to create brands that are clinically strong and commercially successful.

Compensation

Salary will be based on experience, capability, and industry standards.