Google Ads Specialist

Quagmire IT Services LLP; Dadri; On-site; INR 300,000 - 500,000; Full time

Job summary

Quagmire IT Services LLP is seeking a skilled Google Ads Specialist with 3+ years of experience, including at least 2 years in real estate. You will design, manage, and optimize campaigns to drive qualified traffic, generate leads, and maximize conversions for clients across industries.

Responsibilities include keyword research, ad creation, campaign management across multiple platforms, and performance analysis with conversion tracking.

Qualifications

• Experience creating and managing Google AdWords campaigns across platforms.
• Strong analytical skills with the ability to derive insights from campaign data.
• Knowledge of SEO/SEM and other digital marketing channels is an advantage.
• Excellent communication and presentation skills.
• Google AdWords certification is preferred.

Responsibilities

• Develop Google Ads strategies aligned with client objectives.
• Conduct in-depth keyword research for high-performing keywords.
• Create compelling ad copies to drive clicks and conversions.
• Set up and manage campaigns across Search, Display, Video, Shopping, etc.
• Monitor budgets to maximize ROI within the specified range.
• A/B test ad creatives, landing pages, and campaign settings.
• Analyse campaign data and provide actionable recommendations.
• Implement and monitor conversion tracking to measure success.
• Conduct regular competitor analysis and report findings.

Skills

Google Ads

Analytical skills

Communication skills

SEO knowledge

Tools

Google Analytics

Job description

We are immediately seeking a skilled and 3+ yrs(Minimum 2yrs in Real Estate Industry)experienced as Google Ads Specialist to join our digital marketing teamresponsible for creating, managing, optimizing,and analyzing,campaigns to drive relevant traffic, generate leads, and maximize conversions for ourclients' businesses.

Campaign Strategy: Develop effective Google Ad Words strategies aligned with clients' businessobjectives and target audience to achieve desired results.

Keyword Research: Conduct in-depth keyword research to identify relevant and high performingkeywords for ad campaigns.

Ad Creation: Create compelling and engaging ad copies that resonate with the target audienceand drive clicks and conversions.

Campaign Management: Set up and manage Google Ad Words campaigns across variousplatforms (Search, Display, Video, Shopping, etc.) to ensure maximum ROI.

Budget Allocation: Monitor and allocate budgets effectively to achieve the best possible resultswithin the specified CTC range.

A/B Testing: Continuously test and optimize ad creatives, landing pages, and campaign settingsto improve performance.

Performance Analysis: Analyse campaign data, draw insights, and provide actionablerecommendations for improving campaign performance and achieving KPIs.

Conversion Tracking: Implement and monitor conversion tracking to measure the success ofcampaigns accurately.

Competitor Analysis: Conduct regular competitor analysis to stay informed about the industrylandscape and identifies new opportunities.

Reporting: Prepare regular reports showcasing campaign performance and progress to clientsand internal stakeholder

Requirements :

• Proficiency in creating and managing Google AdWords campaigns across various platforms.
• Strong analytical skills and the ability to derive insights from campaign data.
• Knowledge of SEO, SEM, and other digital marketing channels is an advantage.
• Excellent communication and presentation skills.
• Updated with the latest trends and best practices in digital marketing.
• Google AdWords certification is preferred.

Annual CTC : Up to 5 LPA

Working Days : Monday - Saturday (1st Sat is WFH / 3rd Sat is off)

Gender : Male / Female