SR.MEDIA & MARKETING EXECUTIVE

Ample Success HR; India; On-site; INR 600,000 - 900,000; Full time

Job summary

Ample Success HR is seeking a Google Ads specialist to plan, execute, and optimize campaigns for real-estate projects. You will focus on generating qualified leads and driving site visits while maintaining efficient CPL and strong ROI.

You will work with Creative, Sales, CRM and Marketing teams to align campaigns with project objectives. You will monitor performance, lead quality, and conversions, conduct keyword research and negative keyword management, and continually test ad copies and

Qualifications

• Experience planning and executing Google Ads campaigns for real estate projects.
• Strong knowledge of keyword research, match types, and search terms.
• Proven ability to optimize bids, budgets and placements for better CPL.
• Experience tracking conversions with GA4/GTMs and CRM integration.

Responsibilities

• Plan and execute Google Ads campaigns across Search, Display, Performance Max, and YouTube.
• Manage and optimize budgets, keywords, bids, audiences, and placements.
• Monitor performance, lead quality, site visits, and ROI for continuous improvement.
• Conduct keyword and competitor analysis and manage negative keywords.
• Test ad copies, landing pages, bidding strategies, and audience segments.
• Coordinate with Creative, Sales, CRM, Website and Marketing teams.
• Track conversions with GA4/GTM and CRM lead flow.
• Prepare regular performance reports with insights and recommendations.

Skills

Google Ads Management

Keyword & Search Strategy

Campaign Optimization

Conversion Tracking

Performance Analytics

Lead Generation

Budget Management

A/B Testing

Reporting & Insights

Cross-functional Coordination

Tools

GA4

Google Tag Manager

CRM integration

UTM parameters

Job description

This role is responsible for planning, executing, and optimizing Google Ads campaigns for real-estate projects to generate qualified leads and drive site visits. Success in the position means maintaining efficient CPL, improving lead quality and conversion rates, and delivering measurable ROI from allocated media budgets. The role works closely with the Creative, Sales, CRM, and Marketing teams to align search and display campaigns with project-specific business objectives. As part of the Media & Marketing team, this position plays a key role in building the sales pipeline and supporting project revenue through performance-driven digital marketing.

Roles & Responsibilities

• Plan and execute Google Ads campaigns across Search, Display, Performance Max, and YouTube for real-estate projects.
• Manage and optimize campaign budgets, keywords, bids, audiences, and ad placements to achieve efficient CPL and quality leads.
• Monitor and analyze campaign performance, lead quality, site visits, conversion rates, and ROI to drive continuous improvement.
• Conduct keyword research, competitor analysis, search-term analysis, and negative keyword management to improve campaign efficiency.
• Test and optimize ad copies, landing pages, bidding strategies, audience segments, and campaign structures.
• Coordinate with Creative, Sales, CRM, and Website teams to improve lead quality and conversion performance.
• Track and maintain Google Ads conversions, GA4, GTM, UTM parameters, and CRM lead tracking.
• Prepare regular performance reports with key insights, budget utilization, and actionable optimization recommendations.

Specific Skills

• Google Ads Management – Strong hands-on expertise in Search, Display, Performance Max, and YouTube campaigns.
• Keyword & Search Strategy – Strong knowledge of keyword research, match types, search terms, negative keywords, and competitor analysis.
• Campaign Optimization – Ability to optimize bids, budgets, targeting, ad copies, and campaign structures for better CPL and ROI.
• Conversion Tracking – Working knowledge of GA4, Google Tag Manager, conversion tracking, UTM parameters, and CRM integration.
• Performance Analytics – Ability to analyze CTR, CPC, CPL, conversion rate, quality score, ROAS, and lead-to-site-visit performance.
• Lead Generation – Experience in generating and optimizing high-quality leads for real-estate projects.
• Budget Management – Ability to manage and scale significant advertising budgets based on campaign performance.
• A/B Testing – Ability to test keywords, creatives, landing pages, audiences, and bidding strategies.
• Reporting & Insights – Strong Excel/Google Sheets skills with the ability to convert campaign data into actionable recommendations.
• Cross-functional Coordination – Ability to work effectively with Creative, Sales, CRM, Website, and Marketing teams.