Paid Media Associate

Altois; Mumbai; On-site; INR 480,000 - 700,000; Full time

Job summary

Altois in Mumbai, India is seeking a performance-driven Paid Media Associate to manage and optimize paid advertising campaigns for real estate projects across Google Ads and Meta Ads.

You will develop audience targeting, monitor budgets and KPIs, perform A/B tests, set up conversion tracking with GA4, GTM, and Meta Pixel, and collaborate with sales teams to improve lead quality.

Qualifications

• 1–3 years of experience in paid media or performance marketing, specifically in the real estate industry.
• Strong working knowledge of Google Ads and Meta Ads Manager.
• Understanding of real estate buyer targeting, project launches, site-visit lead generation, and property marketing funnels.
• Familiarity with GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
• Strong analytical skills and proficiency in Excel or Google Sheets.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns for real estate projects across Google Ads and Meta Ads.
• Manage lead-generation campaigns for residential and commercial real estate projects.
• Develop audience targeting strategies based on location, demographics, interests, and buyer intent.
• Monitor campaign budgets, CPL, CTR, CPC, conversion rates, and lead quality.
• Optimize campaigns to improve lead volume, reduce acquisition costs, and achieve client targets.
• Conduct A/B testing of ad creatives, copy, audiences, and landing pages.
• Set up and monitor conversion tracking using GA4, Google Tag Manager, and Meta Pixel.
• Analyze campaign performance and prepare regular reports with actionable insights.
• Coordinate with creative and content teams to develop effective real estate advertising campaigns.
• Track lead performance and collaborate with sales or CRM teams to understand lead quality and conversion outcomes.
• Stay updated on real estate marketing trends, competitor activities, and digital advertising platform updates.

Job description

We are looking for a performance-driven Paid Media Associate with hands-on experience in real estate marketing to manage and optimize paid advertising campaigns across Google Ads and Meta Ads. The ideal candidate must have experience generating real estate leads, optimizing campaign performance, and improving lead quality while maintaining target costs.

Key Responsibilities:

Plan, execute, and optimize paid advertising campaigns for real estate projects across Google Ads and Meta Ads.

Manage lead-generation campaigns for residential and commercial real estate projects.

Develop audience targeting strategies based on location, demographics, interests, and buyer intent.

Monitor campaign budgets, CPL, CTR, CPC, conversion rates, and lead quality.

Optimize campaigns to improve lead volume, reduce acquisition costs, and achieve client targets.

Conduct A/B testing of ad creatives, copy, audiences, and landing pages.

Set up and monitor conversion tracking using GA4, Google Tag Manager, and Meta Pixel.

Analyze campaign performance and prepare regular reports with actionable insights.

Coordinate with creative and content teams to develop effective real estate advertising campaigns.

Track lead performance and collaborate with sales or CRM teams to understand lead quality and conversion outcomes.

Stay updated on real estate marketing trends, competitor activities, and digital advertising platform updates.

Requirements

1–3 years of experience in paid media or performance marketing, specifically in the real estate industry .

Strong working knowledge of Google Ads and Meta Ads Manager.

Understanding of real estate buyer targeting, project launches, site-visit lead generation, and property marketing funnels.

Familiarity with GA4, Google Tag Manager, Meta Pixel, and conversion tracking.

Strong analytical skills and proficiency in Excel or Google Sheets.

Ability to manage multiple real estate campaigns and optimize performance against client KPIs.