Google Ads Expert

Nirman Share Brokers Pvt. Ltd.; Bhopal; On-site; INR 450,000 - 750,000; Full time

Job summary

Nirman Share Brokers Pvt. Ltd. is seeking a Google Ads Expert in Bhopal to manage and optimize campaigns across Search, Display, YouTube and Apps. The role focuses on driving high-quality leads and improving ROAS within financial services education ads.

The ideal candidate will have 2–4 years of hands-on Google Ads experience, a relevant marketing degree, and a Google Ads certification. Team collaboration and strict adherence to policy guidelines are essential.

Qualifications

• Graduate in Marketing, Digital Marketing, Business Administration or a related field.
• 2–4 years hands-on Google Ads campaign management experience.
• Experience with lead generation and performance optimization.

Responsibilities

• Plan, create and manage Google Search, Display, YouTube and App campaigns.
• Develop lead generation campaigns for stock market courses and broking services.
• Conduct keyword research, competitor analysis and audience targeting.
• Optimize campaign performance to improve lead quality and reduce CPL.
• Manage campaign budgets, bidding strategies, ad scheduling and geo targeting.
• Write compelling ad headlines, descriptions and CTAs.
• Set up and monitor conversion tracking with GTM/GA4/Google Ads.
• Analyze CTR, CPC, CPL, conversion rate and ROAS.
• Create and test multiple ad creatives, landing pages and variations.
• Monitor search terms and maintain negative keyword lists.
• Prepare weekly/monthly performance reports with actionable recommendations.
• Coordinate with sales to improve lead conversion.
• Ensure campaigns comply with Google Ads policies for financial services and education.

Skills

Analytical Thinking

Data-Driven

Creativity

Problem-Solving

Attention to Detail

Time Management

Communication Skills

Team Coordination

Target Orientation

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads Certification

Job description

Job Title

Google Ads Expert

Department

Digital Marketing

No. of openings

1

Location

bhopal

Qualification

Graduate in Marketing, Digital Marketing, Business Administration or a related field. Google Ads cer

Experience

2–4 years of hands‑on experience in Google Ads campaign management, lead generation and performance

Responsibilities

• Plan, create and manage Google Search, Display, YouTube and App campaigns.
• Develop lead generation campaigns for stock market courses, demo classes and broking services.
• Conduct keyword research, competitor analysis and audience targeting.
• Optimize campaign performance to improve lead quality and reduce cost per lead (CPL).
• Manage campaign budgets, bidding strategies, ad scheduling and geographic targeting.
• Write compelling ad headlines, descriptions and calls to action.
• Set up and monitor conversion tracking using Google Tag Manager, Google Analytics 4 and Google Ads.
• Analyze campaign metrics, including CTR, CPC, CPL, conversion rate and ROAS.
• Create and test multiple ad creatives, landing pages and campaign variations.
• Monitor search terms and maintain negative keyword lists.
• Prepare weekly and monthly performance reports with actionable recommendations.
• Coordinate with the sales team to evaluate lead quality and improve lead conversion.
• Ensure advertising campaigns comply with Google Ads policies applicable to financial services and education.

Personality Traits

• Analytical Thinking
• Data-Driven Approach
• Creativity
• Problem-Solving Skills
• Attention to Detail
• Target-Oriented Mindset
• Good Communication Skills
• Time Management and Team Coordination.