Google Ads - Head

Quagmire IT Services LLP; Dadri; On-site; INR 1,080,000 - 1,320,000; Full time

Job summary

Quagmire IT Services LLP is seeking an experienced Google Ads Head with 8+ years in advertising to lead campaigns and optimize performance, especially in the real estate sector. The role requires strong leadership and a data-driven approach to drive measurable ROI across Search, Display, Shopping and Video ads.

The candidate should have proven expertise in keyword research, ad creation, budget management, and conversion tracking, with a track record of improving KPI outcomes and maintaining

Qualifications

• Proven experience managing campaigns across Search, Display, Shopping and Video Ads.
• Strong analytical skills to interpret data and optimize campaigns effectively.
• Deep knowledge of SEO, SEM, and various digital marketing tools.
• Proficiency with Google Analytics and tracking platforms.
• Google Ads Certification is preferred.
• Excellent communication and leadership abilities.
• Ability to stay current with Google Ads trends and algorithm updates.

Responsibilities

• Campaign Strategy: Develop and execute Google Ads strategies aligned with business objectives and audience.
• Keyword Research: Identify high-performing, cost-effective keywords.
• Ad Creation: Write compelling ad copies for Search, Display, Video, and Shopping campaigns.
• Campaign Management: Set up, manage, and optimize campaigns to maximize reach and ROI.
• Budget Management: Allocate budgets to achieve goals within financial parameters.
• A/B Testing: Test creatives, landing pages, and targeting settings.
• Performance Tracking: Monitor KPIs and conversions to meet goals.
• Conversion Tracking: Implement accurate measurement for data-driven results.
• Competitor Analysis: Monitor rivals and industry trends for growth opportunities.
• Reporting: Produce clear performance reports for stakeholders.

Skills

Google Ads

Google Analytics

SEO

SEM

Digital marketing tools

Leadership

Education

Bachelors degree in marketing or related field

Tools

Google Ads Manager

Job description

We are immediately seeking 8+ years of experienced Graduate asGoogle Ads - Head to lead ouradvertising campaigns, optimize ad performance, and drive measurable ROI, especiallyMinimum 5 yearsexperienceinRealEstate Industry.

Key Responsibilities:

Campaign Strategy:Develop and execute Google Ads strategies aligned with businessobjectives and target audience.

Keyword Research:Conduct detailed keyword research to identify high-performing andcost-effective keywords.

Ad Creation: Write compelling ad copies and design impactful campaigns across Search,Display, Video, and Shopping Ads.

Campaign Management: Set up, manage, and optimize Google Ads campaigns to maximizereach and ROI.

Budget Management: Effectively allocate budgets to achieve campaign goals within the setfinancial parameters.

A/B Testing: Continuously test ad creatives, landing pages, and targeting settings to identify areas of improvement.

Performance Tracking: Monitor and analyze campaign performance, ensuring KPIs and conversion goals are achieved.

Conversion Tracking: Implement accurate conversion tracking mechanisms for data-driven results.

Competitor Analysis: Stay informed about competitors' strategies and industry trends to identify growth opportunities.

Reporting: Generate clear and actionable performance reports for internal and client stakeholders.

Requirements:

• Proven expertise in managing campaigns across Search, Display, Shopping, and Video Ads.
• Strong analytical skills to interpret data and optimize campaigns effectively.
• In-depth knowledge of SEO, SEM, and digital marketing tools.
• Proficiency in Google Analytics and other tracking tools.
• Google Ads Certification preferred.
• Excellent communication and leadership skills.
• Ability to stay updated with the latest Google Ads trends and algorithm updates.

Annual CTC : Up to 12 LPA

Working Days :Monday - Saturday (1st Sat is WFH / 3rd Sat is off)

Gender : Male / Female