Digital Marketing Specialist(Google Ads Expert

Grow India Tech; Pune District; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Leave encashment

Paid sick time

Paid time off

Job summary

Grow India Tech in Pune is seeking a Google Ads Expert to lead and optimize lead-generation campaigns. The role focuses on practical Google Ads execution, troubleshooting, and performance analysis, with about 70% hands-on work.

You will manage Search, Display, YouTube, and Performance Max campaigns, conduct keyword research, and optimize bids and budgets to scale high-quality leads. This is an in-person role at Pimple Saudagar, Pune.

Qualifications

• Google Ads must have hands-on experience in managing lead-gen campaigns.
• 2–4 years of hands-on Google Ads experience required.
• Experience with Search, Performance Max, Display & YouTube Ads.
• Strong keyword research, search intent & negative keyword management.
• Campaign and ad-group structuring with testing and optimization.

Responsibilities

• Plan, launch and manage Google Ads campaigns.
• Monitor and optimize campaigns regularly.
• Identify and fix performance issues to improve ROAS.
• Reduce irrelevant traffic and improve lead quality.
• Coordinate with creative, website and sales teams.

Skills

Google Ads

Keyword research

Campaign structuring

Ad copy testing

Performance analysis

Tools

GA4

Google Tag Manager

Looker Studio

Excel/Sheets

Job description

Position:Digital Marketing Specialist(Expert in Google Ads)
Location:Pimple Saudagar, Pune
Experience: 2 to 4yrs

About the Role

We are looking for a Google Ads Expert with 2+ years of hands‑on experience in managing, optimizing, and scaling campaigns, primarily for lead generation.

Around 70% of this role will involve practical Google Ads execution, optimization, troubleshooting, and performance analysis.

Key Requirements:

• Google Ads Must Have


• Hands‑on experience with Search, Performance Max, Display & YouTube Ads.


• Strong keyword research, search intent & negative keyword management


• Campaign and ad‑group structuring


• Ad copy creation and testing


• Bid & budget optimization


• Search Terms & Impression Share analysis


• Understanding of CTR, CPC, CPL, CPA & ROAS


• Campaign scaling and performance troubleshooting


• Lead quality and conversion optimization

Tracking & Analytics:

• Practical knowledge of **GA4 & Google Tag Manager**


• Google Ads conversion tracking


• Website/form lead tracking


• UTM tracking
  
• Excel / Google Sheets


• Campaign performance reporting

What You'll Do:

• Plan, launch and manage Google Ads campaigns


• Monitor and optimize campaigns regularly


• Identify and fix performance issues


• Reduce irrelevant traffic and improve lead quality


• Optimize keywords, bids, budgets and targeting


• Analyse campaign data and provide actionable insights


• Scale successful campaigns while maintaining efficiency


• Coordinate with creative, website and sales teams

Preferred:

• Google Ads Certification


• B2B & high-ticket lead generation experience


• Multiple client account experience


• Basic Meta Ads knowledge


• CRM integration & lead tracking experience


• Looker Studio knowledge

Practical Expertise Expected:

You should be able to independently handle situations such as:

• High CPL / CPA


• Low-quality leads


• High clicks but low conversions


• Sudden performance drops


• Low Impression Share


• Tracking/conversion discrepancies


• Performance drops after budget increases

We are looking for someone who can analyse the problem, identify the cause and implement the right solution not just someone with theoretical knowledge.

Why Join Us?

• Work on multiple real‑world Google Ads campaigns


• Exposure to diverse industries


• Hands‑on performance marketing experience


• Freedom to experiment, optimize and scale


• Learning and growth opportunities

Benefits:

• Leave encashment


• Paid sick time


• Paid time off

Work Location: In person