Google Ads (AdWords) / SEM Executive

Faveo; Virajpet; On-site; INR 600,000 - 900,000; Full time

Job summary

Faveo in Karnataka, India is seeking a passionate Google Ads (AdWords) / SEM Executive to plan, execute, optimize, and monitor paid search campaigns aimed at generating quality leads and maximizing ROI.

The role involves keyword research, bid management, A/B testing, and collaboration with SEO and content teams to improve overall performance. Freshers with certification may also apply.

Qualifications

• Hands-on experience planning, executing and optimising paid search campaigns.
• Proficient in monitoring ROI and KPI tracking for campaigns.
• Familiar with AI/Automation in bidding and ad copy testing.

Responsibilities

• Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, Shopping, YouTube).
• Conduct keyword research and competitor analysis.
• Optimise campaigns to improve CTR, Quality Score, conversions, and ROI.
• Monitor daily campaign performance and budget allocation.
• Perform A/B testing for ad copies, landing pages, and bidding strategies.
• Track campaign performance using Google Analytics and Google Tag Manager.
• Generate weekly and monthly performance reports.
• Analyze conversion data and recommend improvements.
• Stay updated with Google Ads policies and industry trends.
• Collaborate with SEO, Content, and Sales teams to improve lead generation.

Skills

Google Ads

GA4

GTM

Keyword research

PPC metrics

SEO basics

Analytics & reporting

Communication & problem solving

Education

Bachelor's degree in Marketing/Business/CS

Tools

GA4

Google Tag Manager

Google Keyword Planner

Job description

Overview

We are looking for a passionate and result-oriented Google Ads (AdWords) / SEM Executive to join our digital marketing team. The ideal candidate should have hands‑on experience in planning, executing, monitoring, and optimising paid search campaigns to generate quality leads and maximise ROI.

Key Responsibilities

• Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, Shopping, and YouTube).
• Conduct keyword research and competitor analysis.
• Optimise
• campaigns to improve CTR, Quality Score, conversions, and ROI.
• Monitor daily campaign performance and budget allocation.
• Perform A/B testing for ad copies, landing pages, and bidding strategies.
• Track campaign performance using Google Analytics and Google Tag Manager.
• Generate weekly and monthly performance reports.
• Analyze conversion data and recommend improvements.
• Stay updated with Google Ads policies and industry trends.
• Collaborate with the SEO, Content, and Sales teams to improve lead generation.

Required Skills

• Strong knowledge of Google Ads.
• Experience with Google Analytics (GA4).
• Knowledge of Google Tag Manager (GTM).
• Keyword research using Google Keyword Planner and other SEO tools.
• Understanding of CPC, CPA, CTR, ROAS, Conversion Rate, and Quality Score.
• Basic knowledge of SEO and landing page optimization.
• Strong analytical and reporting skills.
• Good communication and problem-solving abilities.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• Google Ads Certification is preferred.
• Experience in B2B SaaS or Software Product Marketing is an added advantage.

Experience

• 1–3 years of experience in Google Ads / SEM.
• Freshers with Google Ads certification and hands‑on project experience may also apply.