Google Ads Expert

Nirman Broking; Bhopal; On-site; INR 400,000 - 800,000; Full time

Job summary

Nirman Broking in India seeks a Google Ads specialist with 2–4 years of hands-on experience to manage campaigns across Search, Display, YouTube, and App. You will develop lead generation initiatives for stock market courses and broking services, optimize bids, targeting, and creatives, and coordinate with sales to boost conversions.

The role requires strong analytics, keyword research, and conversion tracking setup with GA4, GTM and Ads, plus adherence to financial services advertising policies.

Qualifications

• 2–4 years of hands-on experience in Google Ads campaign management.
• Experience in lead generation and performance optimization.

Responsibilities

• Plan, create and manage Google Search, Display, YouTube and App campaigns.
• Develop lead generation campaigns for stock market courses, demo classes and broking services.
• Conduct keyword research, competitor analysis and audience targeting.
• Optimize campaign performance to improve lead quality and reduce CPL.
• Manage campaign budgets, bidding strategies, ad scheduling and geographic targeting.
• Write compelling ad headlines, descriptions and calls to action.
• Set up and monitor conversion tracking using Google Tag Manager, GA4 and Google Ads.
• Analyze campaign metrics, including CTR, CPC, CPL, conversion rate and ROAS.
• Create and test multiple ad creatives, landing pages and campaign variations.
• Monitor search terms and maintain negative keyword lists.
• Prepare weekly and monthly performance reports with actionable recommendations.
• Coordinate with the sales team to evaluate lead quality and improve lead conversion.
• Ensure advertising campaigns comply with Google Ads policies applicable to financial services and education.

Skills

Google Ads

Campaign management

Lead generation

Performance analysis

Keyword research

Ad optimization

Education

Bachelor's degree in Marketing or related field

Tools

Google Tag Manager

Google Analytics 4

Google Ads

Job description

Graduate in Marketing, Digital Marketing, Business Administration or a related field. Google Ads cer

Experience

2–4 years of hands-on experience in Google Ads campaign management, lead generation and performance

Responsibilities

• Plan, create and manage Google Search, Display, YouTube and App campaigns.
• Develop lead generation campaigns for stock market courses, demo classes and broking services.
• Conduct keyword research, competitor analysis and audience targeting.
• Optimize campaign performance to improve lead quality and reduce cost per lead (CPL).
• Manage campaign budgets, bidding strategies, ad scheduling and geographic targeting.
• Write compelling ad headlines, descriptions and calls to action.
• Set up and monitor conversion tracking using Google Tag Manager, Google Analytics 4 and Google Ads.
• Analyze campaign metrics, including CTR, CPC, CPL, conversion rate and ROAS.
• Create and test multiple ad creatives, landing pages and campaign variations.
• Monitor search terms and maintain negative keyword lists.
• Prepare weekly and monthly performance reports with actionable recommendations.
• Coordinate with the sales team to evaluate lead quality and improve lead conversion.
• Ensure advertising campaigns comply with Google Ads policies applicable to financial services and education.

Personality Traits

Analytical Thinking, Data-Driven Approach, Creativity, Problem-Solving Skills, Attention to Detail, Target-Oriented Mindset, Good Communication Skills, Time Management and Team Coordination.