GM - Marketing (Copper industry)

Vilas Transcore Limited; Vadodara; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Vilas Transcore Limited, with a strong presence in Vadodara, seeks a General Manager - Marketing to lead the Copper Division's marketing and sales efforts. The role focuses on expanding domestic and international markets, building key customer relationships, and shaping pricing and product strategies.

The ideal candidate will have 15+ years in industrial B2B marketing, preferably in copper products, with BE/B.Tech and MBA in Marketing or equivalent qualifications.

Qualifications

• 15+ years in Industrial B2B Marketing, preferably in copper products or related industries.
• BE/B.Tech in Electrical/Mechanical or MBA in Marketing or equivalent.

Responsibilities

• Lead marketing and sales for the Copper Division and drive revenue targets.
• Develop annual/long-term sales and marketing strategies for copper products.
• Identify new customers, industries, OEMs, distributors, and opportunities.
• Expand domestic and international markets; manage pricing and commercial terms.
• Coordinate with Production, Quality, PPC, and R&D for new products.
• Build strong customer relationships and manage key accounts.
• Prepare budgets, forecasts, MIS reports, and track KPIs.
• Lead, develop, and evaluate the marketing team; recruit as needed.

Skills

Industrial B2B marketing

Sales & business development

Key account management

Marketing strategy

Negotiation

Education

BE/B.Tech (Electrical/Mechanical)

MBA (Marketing)

Tools

ERP/SAP

CRM systems

Job description

Vilas Transcore Limited having presence in Vadodara since 1996 is in the production of Transformers Radiator & Lamination sheet, Copper Transformers components

we are expanded our operation in to Copper, PICC, Enameling, CTC production and we need expand our marketing Team for the Copper Division.

Job Description

Position:

General Manager - Marketing

Location:

Vadodara, Gujarat

Experience:

15+ Years in Industrial B2B Marketing, preferably in Copper Products, Electrical Conductors, Transformer Components, or related manufacturing industries

Qualification:

BE/B.Tech (Electrical/Mechanical), MBA (Marketing), or equivalent relevant qualification preferred.

Job Purpose

To lead and manage the overall marketing and sales operations of the Copper Division, develop new business opportunities, strengthen relationships with existing customers, achieve revenue and profitability targets, and expand the company's market presence in domestic and international markets.

• Key ResponsibilitiesA. Sales & Business Development
• Develop and implement annual and long-term sales and marketing strategies for the Copper Division.
• Identify new customers, industries, OEMs, distributors, and business opportunities.
• Expand business with transformer manufacturers, electrical equipment manufacturers, power-sector companies, and other relevant industrial customers.
• Achieve sales turnover, volume, contribution margin, and profitability targets.
• Develop new markets, customer segments, and product applications.

• B. Customer Relationship Management
• Build and maintain strong relationships with key accounts, OEMs, purchase heads, technical teams, and decision-makers.
• Conduct customer visits, business meetings, negotiations, and periodic performance reviews.
• Handle major customer complaints, commercial disputes, delivery concerns, and escalations in coordination with internal departments.
• Ensure high levels of customer satisfaction, retention, and repeat business.

• C. Product & Market Development
• Develop business for applicable copper products, such as copper strips, foils, busbars, profiles, and other copper components manufactured or marketed by the company.
• Study market demand, competitor activities, pricing trends, customer specifications, and emerging opportunities.
• Coordinate with Production, Quality, PPC, and R&D/Engineering teams for new product development and customer approvals.
• Identify opportunities for value-added products and customized customer requirements.

• D. Pricing & Commercial Management
• Prepare quotations, commercial proposals, and pricing strategies in coordination with management and Finance.
• Evaluate copper raw material price fluctuations, conversion costs, margins, and market competitiveness.
• Negotiate prices, payment terms, credit periods, and commercial conditions within approved authority.
• Monitor order profitability, outstanding payments, overdue receivables, and customer credit exposure.
• Ensure timely follow-up of quotations, purchase orders, dispatch commitments, and payments.

• E. Sales Planning & Performance Monitoring
• Prepare annual budgets, sales forecasts, monthly targets, and customer-wise business plans.
• Monitor target versus actual sales, order booking, sales realization, gross margins, and collection performance.
• Review the sales pipeline, enquiry conversion ratio, lost orders, and pending customer approvals.
• Prepare and submit periodic MIS reports to management.
• Take corrective actions to address sales shortfalls and improve business performance.

• F. Team Leadership & Development
• Lead, guide, and develop the sales and marketing team.
• Allocate territories, customer accounts, targets, and responsibilities.
• Establish performance measurement systems and conduct periodic team reviews.
• Train team members in product knowledge, negotiation, customer handling, and sales processes.
• Coordinate with HR for recruitment, performance appraisal, and employee development.

• G. Coordination with Internal Departments
• Coordinate with Production and PPC for production planning and order execution.
• Work with Quality to resolve customer quality issues and complete product approvals.
• Coordinate with Stores, Dispatch, and Logistics to ensure timely deliveries.
• Collaborate with Finance for payment follow-up, credit control, and profitability analysis.
• Ensure effective communication of customer specifications, delivery schedules, and order changes.

• H. Domestic & Export Business Development
• Develop domestic and export business opportunities, wherever applicable.
• Identify prospective customers, channel partners, and distributors in target markets.
• Coordinate with the EXIM team for export documentation, shipment planning, and compliance.
• Participate in industrial exhibitions, trade fairs, customer conferences, and business networking events.

• I. Management Reporting & Governance
• Present monthly and quarterly sales performance, market intelligence, forecasts, and business development plans to management.
• Maintain accurate customer databases, enquiry records, quotations, order information, and sales reports in the company's ERP/CRM system.
• Ensure adherence to approved commercial policies, quality requirements, and applicable statutory and contractual obligations.
• Support management in strategic planning, capacity utilization, and profitable business growth.

Skills: business opportunities,copper,business development,management,approvals

• Key Performance Indicators (KPIs)
• Achievement of sales turnover and volume targets.
• Achievement of gross margin and profitability targets.
• New customer acquisition and new business development.
• Growth in sales from existing customers.
• Enquiry-to-order conversion ratio.
• Development of new products, applications, and markets.
• Timely collection of payments and reduction in overdue receivables.
• Customer retention and customer satisfaction.
• Accuracy of sales forecasting and budget planning.
• Timely execution of customer orders in coordination with internal departments.
• Improvement in market share and competitive positioning.
• Sales team productivity and target achievement.
• Timely submission and accuracy of MIS reports.
• Reduction in customer complaints and commercial escalations.
• Improvement in overall contribution and profitability of the Copper Division.
• Required Skills & Competencies
• Strong industrial B2B sales and marketing leadership.
• Good understanding of copper products, applications, specifications, and manufacturing processes.
• Excellent negotiation, communication, and presentation skills.
• Strong customer relationship and key account management capabilities.
• Commercial acumen, pricing strategy, and profitability analysis.
• Market research, competitor analysis, and strategic planning.
• Team management, target setting, and performance monitoring.
• Ability to coordinate cross-functionally and resolve business challenges.
• Proficiency in MS Excel, PowerPoint, and ERP/SAP or CRM systems.
• Authority & Accountability
• Responsible for achieving the approved sales, revenue, and profitability targets of the Copper Division.
• Authorized to develop business plans, recommend pricing, and negotiate commercial terms within the limits approved by management.
• Accountable for customer acquisition, business growth, customer relationships, sales team performance, and market expansion.
• Responsible for providing accurate sales forecasts, business reports, and market feedback to senior management.