Global Sales Enablement Group Sales Support

Arminus Software; Pune District, Chennai District, Bengaluru; Sur place; INR 1 200 000 - 1 800 000; Plein temps

Résumé du poste

Arminus Software is seeking a Demand Generation specialist to lead vertical-focused demand creation and build strong collaboration with Sales and Marketing. The role emphasizes account intelligence, ABM campaigns, and revenue-driven outcomes across qualified leads and opportunities.

The candidate will partner with Sales leadership to design programs that drive SQLs, opportunities, and pipeline, while leveraging platforms like Draup, ZoomInfo, and LinkedIn for insights.

Qualifications

• BE/BTech in any discipline; MBA preferred.
• 4–8 years of experience in services solution selling/tech product selling.
• Very good understanding of the IT industry.
• Excellent communication skills.
• Excellent MS Office skills.

Responsabilités

• Own vertical-focused demand generation strategy and lead high-impact initiatives.
• Partner with Sales leadership to design demand programs enabling SQLs and opportunities.
• Drive account-based demand planning with target accounts and buying personas.
• Define GTM approaches and align offerings per account.
• Design and execute industry-relevant campaigns leveraging market trends and vertical insights.
• Lead account planning to identify whitespace and cross-service opportunities.
• Build and maintain a centralized master account database mapping stakeholders to service lines.
• Leverage market intelligence platforms to enhance account insights and engagement strategies.
• Act as strategic advisor to Sales to improve win rates and deal velocity.
• Own measurable demand and revenue outcomes across qualified leads, opportunities, wins and pipeline.

Connaissances

Communication

MS Office

IT industry knowledge

Consulting skills

Formation

BE/BTech

MBA

Outils

Draup

ZoomInfo

D&B Hoovers

LinkedIn

Description du poste

Role & responsibilities

Role Overview: The ideal resource focused on Demand Generation will function as a strategic contributor aligned to a specific Business Unit, owning vertical-focused demand creation, account intelligence, and sales enablement. The role requires deep collaboration with Sales, Marketing, and internal demand generation teams to drive qualified pipeline, opportunities, and revenue outcomes.

Responsibilities:

• Own vertical-focused demand generation strategy, including conceptualization and leadership of high-impact initiatives aligned to BU growth priorities.
• Partner closely with Sales leadership to design and execute demand programs that enable initiation and expansion of strategic conversations through Sales Qualified Leads (SQLs) and opportunities.
• Drive account-based demand planning, working with internal demand generation and marketing teams to:
• Identify and prioritize target accounts
• Define prospect lists and buying personas
• Align offerings and solutions per account
• Establish clear go-to-market (GTM) approaches
• Design and execute industry-relevant campaigns, leveraging market trends, emerging themes, and vertical insights to create compelling demand-generation initiatives.
• Lead account planning efforts, identifying whitespace, wallet expansion opportunities, and cross-service potential within named and strategic accounts.
• Build and maintain a centralized master account database, mapping stakeholders and decision-makers to relevant service lines to enable sustained and scalable pipeline generation.
• Leverage market intelligence and outreach platforms (e.g., Draup, ZoomInfo, D&B Hoovers, LinkedIn) to enhance account insights, prospect targeting, and engagement strategies.
• Act as a strategic advisor to Sales, providing actionable intelligence, account insights, and campaign-driven engagement plans to improve win rates and deal velocity.
• Own measurable demand and revenue outcomes, including achievement of defined targets across: Qualified leads, Sales opportunities, Wins and pipeline contribution

Preferred candidate profile

Pre-Requisites

• Qualification: BE- Any discipline, MBA or equivalent is preferred.
• Experience: Postgraduate (preferably MBA) with at least 4-8 years of experience in Services Solution selling/ Tech Product Selling.
• Candidate needs to have a very good understanding of the IT industry
• Excellent communication (non-negotiable)
• Excellent MS office skills

Consulting skills Be able to identify customer problems and come up with solutions.