Manager Digital Marketing - Real Estate

B2C Solutions Wll; Mohali; On-site; INR 800,000 - 1,500,000; Full time

Job summary

B2C Solutions Wll in India is seeking a Real Estate Marketing Program Manager to plan and manage marketing programs across residential, commercial, and mixed-use projects. You will coordinate launches, lead generation, and campaign milestones while aligning with sales targets and inventory requirements.

The role demands strong knowledge of digital marketing, channel management, and cross-functional collaboration with sales and creative teams to drive conversions and revenue.

Qualifications

• Experience in planning and executing real estate marketing programs.
• Ability to coordinate multi-channel campaigns across channels and teams.
• Strong understanding of lead generation, CPL tracking, and conversions.
• Experience with inventory planning alignment with sales objectives.

Responsibilities

• Plan and manage marketing programs for residential, commercial, luxury, plotted, township, and mixed-use real estate projects.
• Coordinate project launches, pre-launch campaigns, inventory push campaigns, and lead generation initiatives.
• Develop marketing plans aligned with project sales targets and inventory requirements.
• Create marketing roadmaps and execution plans for ongoing and upcoming projects.
• Ensure timely delivery of marketing activities and milestones.
• Coordinate between client sales teams and marketing teams for lead management and conversion tracking.
• Track performance and report on ROMI and revenue generated.

Skills

Real Estate Marketing

Google Ads

Meta Ads

YouTube Advertising

SEO

Content Marketing

Landing Pages

WhatsApp Marketing

Email Marketing

CRM & Lead Management

Marketing Automation

Influencer Marketing

Event Marketing

Outdoor Advertising

Project Branding

Launch Campaigns

Job description

1. Real Estate Marketing Program Management

• Manage marketing programs for residential, commercial, luxury, plotted, township, and mixed-use real estate projects.
• Coordinate project launches, pre-launch campaigns, inventory push campaigns, and lead generation initiatives.
• Develop marketing plans aligned with project sales targets and inventory requirements.
• Create marketing roadmaps and execution plans for ongoing and upcoming projects.
• Ensure timely delivery of all marketing activities and campaign milestones.

2. Client & Stakeholder Management

• Serve as the primary point of contact for developers, builders, brokers, and real estate stakeholders.
• Understand project positioning, target audience, pricing strategy, inventory status, and sales objectives.
• Conduct regular client meetings, performance reviews, and campaign planning discussions.
• Build strong relationships with clients and ensure long-term account retention.
• Coordinate between client sales teams and marketing teams for lead management and conversion tracking.

3. Real Estate Lead Generation

• Plan and monitor lead generation campaigns across multiple channels.
• Ensure delivery of high-quality leads aligned with project requirements.
• Monitor lead flow, lead quality, CPL, site visits, bookings, and sales conversions.
• Work with sales teams to improve lead qualification and conversion processes.
• Optimize campaigns to achieve target cost per lead and sales objectives.

4. Marketing Channel Management

The candidate should have strong knowledge of:

• Real Estate Digital Marketing
• Google Ads
• Meta Ads
• YouTube Advertising
• Property Portal Marketing
• SEO
• Social Media Marketing
• Content Marketing
• Landing Pages
• WhatsApp Marketing
• Email Marketing
• CRM & Lead Management
• Marketing Automation
• Influencer Marketing
• Event Marketing
• Outdoor & Traditional Advertising
• Project Branding & Launch Campaigns

5. Sales & Marketing Coordination

• Coordinate closely with sales teams to align marketing efforts with inventory movement goals.
• Monitor project-wise lead status, site visits, bookings, and closures.
• Ensure proper lead allocation and tracking mechanisms are in place.
• Analyze sales funnel performance and identify improvement opportunities.
• Support sales teams with marketing collateral, presentations, and campaign insights.

6. Project Launch & Inventory Marketing

• Plan and execute project launch campaigns.
• Develop strategies for inventory liquidation and revenue generation.
• Create targeted campaigns based on project type, location, and buyer personas.
• Coordinate creative, content, media, and lead generation teams during launch phases.
• Track launch performance and recommend optimization strategies.

7. Reporting & Performance Analysis

• Prepare weekly and monthly performance reports.
• Track key metrics including:
• Leads Generated
• Cost Per Lead (CPL)
• Site Visits
• Qualified Leads
• Bookings
• Revenue Generated
• Return on Marketing Investment (ROMI)
• Present insights and recommendations to clients and management.
• Ensure accurate campaign tracking and reporting.