Digital Media Manager

Randstad; Dadri; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Randstad is seeking a Digital Media Manager for a Real Estate Broking outfit in India. You will own paid campaigns, social media management and content strategy to drive qualified leads and conversions across portals and our site.

The role requires strong skills in analytics, CRM automation, and cross-functional collaboration with creative and sales teams to deliver timely campaigns and measurable ROI.

Qualifications

• Experience planning and running paid campaigns with focus on CPL/ROAS.
• Strong copywriting, visual storytelling and ad optimization.
• Proficiency in SEO, landing pages and CRM workflows.

Responsibilities

• Plan and run paid campaigns on Google, Meta and YouTube.
• Manage budgets, CPL, ROAS and optimize for site visits and closures.
• Handle social channels, content, and influencer collaborations.
• Develop content strategy with property videos, brochures and tours.
• Maintain website, microsites and portal listings with SEO.
• Implement CRM automation, email drips and lead nurturing funnels.
• Coordinate with designers, videographers, sales and partners.

Skills

Paid media management

Social media management

Content creation

SEO & landing pages

CRM & automation

Analytics & reporting

Team coordination

Tools

Google Analytics

Meta Business Suite

Google Ads Dashboard

Salesforce

Anarock

Job description

Digital Media Manager - Real Estate Broking Company:

1. Lead Generation & Performance Marketing

• - Plan and run paid campaigns on Google, Meta (Facebook/Instagram), YouTube to generate qualified buyer/renter leads.
• - Manage budget, CPL, ROAS and optimize for site visits and closures.
• - Run re-targeting campaigns for website visitors, CP campaigns, and unsold inventory.

2. Social Media & Brand Management

• - Manage all social channels - daily posting, reels, creatives, community management.
• - Build brand presence for projects, properties, and agents.
• - Collaborate with influencers, bloggers, and local content creators for walkthroughs.

3. Content Strategy

• - Create property videos, virtual tours, creatives, brochures, drone shots, testimonial videos.
• - Write compelling ad copy, property descriptions, landing page content.
• - Manage content calendar around launches, offers, festivals.

4. Website & SEO

• - Manage company website, project microsites, and listings on portals (99acres, MagicBricks, http://Housing.com).
• - Handle SEO - local SEO, blogs on market trends, investment guides.
• - Optimize landing pages for conversions with CRM integration.

5. CRM & Automation

• - Integrate leads from all channels into CRM (Salesforce, Anarock, etc.).
• - Set up WhatsApp automation, email drips, and follow-up funnels.
• - Track lead status - New > Contacted > Site Visit > Booking.

6. Market Research & Analytics

• - Track competitor activity, portal trends, ad performance.
• - Daily/Weekly reports on Leads, CPL, Source-wise ROI, Channel performance.
• - Use Google Analytics, Meta Business Suite, Google Ads Dashboard.

7. Team Coordination

• - Coordinate with graphic designers, videographers, sales team, and channel partners.
• - Brief agency/freelancers and ensure timely delivery of creatives.

Ideal KPIs to measure:

Leads Generated, Cost Per Lead, Cost Per Site Visit, Conversion %, Social Growth, Website Traffic, Portal Enquiries.