Digital Marketing Manager

AWC Realty

India

On-site

INR 1,200,000 - 1,800,000

Full time

14 days+

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Benefits offered by this job

Competitive Salary

Performance Incentives

Growth Opportunities

Premium Real Estate Projects

Dynamic Work Environment

Lead Digital Marketing Initiatives

Job summary

AWC Realty is seeking a hands-on Digital Marketing Manager to lead our real estate marketing initiatives across residential and commercial projects. You will drive lead generation, manage paid campaigns, optimize the digital funnel from enquiry to site visit and booking, and elevate brand visibility.

The ideal candidate will have strong experience with Google Ads, Meta Ads, SEO, social media, CRM, analytics and performance marketing, preferably in real estate, and will coordinate with sales and

Qualifications

Bachelor's degree in Marketing or related field.
36 years of relevant Digital Marketing experience, preferably in Real Estate.
Hands-on experience with Google Ads, Meta Ads, SEO, Social Media, CRM, Analytics.
Experience with Lead Generation and Performance Marketing.

Responsibilities

Develop and execute digital marketing strategies for residential and commercial real estate projects.
Plan campaigns, budgets and timelines aligned with project objectives.
Manage Google Ads, Meta Ads, YouTube and LinkedIn campaigns; optimize CPL/CPA/ROI.
Generate qualified leads and build lead-gen funnels; monitor funnel from enquiry to booking.
Manage website content and landing pages for conversion optimization.
Implement SEO strategies and monitor performance with Analytics.
Oversee social media presence; create monthly content calendars and campaigns.
Coordinate with Sales and Creative teams; track lead quality and conversions.
Monitor KPIs: leads, site visits, conversions, ROI/ROAS, traffic; prepare MIS reports.

Skills

Google Ads

Meta Ads

SEO

Social Media Marketing

Lead Generation

CRM

Analytics

Performance Marketing

A/B Testing

Education

Bachelor's degree in Marketing/related field

Digital Marketing certifications

Tools

GA4

Google Tag Manager

Meta Pixel

UTM tracking

CRM systems

Job description

JOB DESCRIPTION DIGITAL MARKETING MANAGER

Position: Digital Marketing Manager Real Estate

Department: Marketing

Industry: Real Estate

Employment Type: Full-Time

Experience: 36 Years

Location: Plot No-23, 2nd floor, Dwarka Sector-12B, New Delhi

Reporting To: Director / Management

About the Role

We are looking for a result-oriented and experienced Digital Marketing Manager to lead our digital marketing initiatives for real estate projects and strengthen our online presence.

The candidate will be responsible for generating high-quality property leads, managing paid advertising campaigns, improving brand visibility, driving website traffic and optimizing the complete digital lead funnel from enquiry to site visit and booking.

The ideal candidate should have strong hands‑on experience in Google Ads, Meta Ads, SEO, Social Media, Lead Generation, CRM, Analytics and Performance Marketing, preferably within the real estate industry.

Key Responsibilities

1. Digital Marketing Strategy

Develop and execute comprehensive digital marketing strategies for residential and commercial real estate projects.
Plan campaigns according to project objectives, target audience, location and budget.
Conduct competitor and market research to identify new growth opportunities.
Develop monthly and quarterly digital marketing plans.

2. Google & Meta Ads

Plan, launch and optimize campaigns on:
- Google Ads
- Meta Ads Facebook & Instagram
- YouTube Ads
- LinkedIn Ads
Manage campaign budgets and optimize CPL, CPA, lead quality and ROI.
Conduct audience, keyword and competitor research.
Perform A/B testing of creatives, ad copies, audiences and landing pages.
Manage remarketing and retargeting campaigns.

3. Real Estate Lead Generation

Generate qualified leads for residential, commercial and luxury real estate projects.
Develop lead‑generation funnels for property enquiries.
Track the complete funnel: Lead Qualified Lead Site Visit Booking.
Coordinate with the Sales Team to monitor lead quality and conversion.
Identify reasons for poor lead quality and implement corrective strategies.

4. Website & Landing Pages

Manage website content, project pages and landing pages.
Develop conversion‑focused landing pages for individual projects and campaigns.
Monitor website traffic, bounce rate and conversion rate.
Coordinate with developers/designers for website improvements.

5. SEO & Organic Marketing

Develop and implement SEO strategies to improve organic rankings and traffic.
Conduct keyword research related to properties, locations and real estate projects.
Coordinate on‑page and off‑page SEO activities.
Monitor Google Search Console and Google Analytics performance.

6. Social Media Marketing

Manage the company's presence across:
- Instagram
- Facebook
- LinkedIn
- YouTube
- Google Business Profile
Create and manage monthly content calendars.
Plan content around property launches, project highlights, offers, customer testimonials and market updates.
Monitor engagement, reach, followers and enquiries generated through social media.

7. CRM & Lead Nurturing

Ensure digital leads are properly captured and assigned through the CRM.
Track lead status and sales‑team follow‑up.
Develop remarketing and lead‑nurturing campaigns through WhatsApp, Email and SMS.
Analyze lead sources and identify the highest‑performing channels.

8. Analytics & Reporting

Track and report:
- Total Leads
- Qualified Leads
- Cost Per Lead (CPL)
- Cost Per Qualified Lead
- Site Visits
- Booking Conversions
- Campaign Spend
- Conversion Rate
- ROI / ROAS
Prepare daily/weekly/monthly marketing MIS reports.
Present campaign performance and recommendations to management.

9. Creative & Content Coordination

Coordinate with Graphic Designers, Video Editors, Content Writers and external agencies.
Develop requirements for property creatives, videos, reels, banners and advertisements.
Ensure all marketing communication maintains consistent brand positioning.

10. Team & Agency Management

Manage internal digital marketing resources and external agencies, wherever applicable.
Set campaign targets and monitor performance.
Ensure campaigns and marketing activities are delivered within deadlines.
Stay updated with the latest digital marketing, AI and real estate marketing trends.

Required Skills

Strong hands‑on knowledge of Google Ads & Meta Ads.
Excellent understanding of Real Estate Lead Generation.
Knowledge of SEO, SEM and Social Media Marketing.
Strong understanding of marketing funnels and conversion optimization.
Experience with CRM and lead‑management systems.
Knowledge of GA4, Google Tag Manager, Meta Pixel and UTM tracking.
Strong analytical and reporting skills.
Good understanding of landing pages and conversion rate optimization.
Excellent communication and coordination skills.
Ability to manage marketing budgets.
Strong target‑oriented and ROI‑driven approach.
Knowledge of AI tools for content creation, research and marketing automation is an advantage.

Educational Qualification

Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication or a related field.
Digital Marketing certifications will be an added advantage.

Experience

36 years of relevant experience in Digital Marketing, with preference given to candidates who have worked in:

Real Estate
Property Consultancy
Real Estate Developer
Construction
Luxury Real Estate
Property Investment

Key Performance Indicators (KPIs)

The candidate will be evaluated on:

Preferred Candidate Profile

We are looking for someone who is hands‑on and performance‑driven, not just someone who coordinates with agencies.

The ideal candidate should be able to independently understand a campaign, launch it, monitor the numbers, optimize the campaign and explain how digital leads are ultimately contributing to site visits and property sales.

What We Offer