General Manager

UNISON INTERNATIONAL CONSULTING (The Recruitment Company); Kolkata District; On-site; INR 3,500,000 - 7,000,000; Full time

Job summary

UNISON INTERNATIONAL CONSULTING (The Recruitment Company) invites an experienced General Manager – East Zone to drive business growth across the Eastern region. You will lead strategy for Rainwear and Winterwear, expand distributor networks, and own revenue targets.

The role requires 15+ years in Sales & Business Development, strong East India market exposure, and the ability to manage large teams and multi-channel channels. Willingness to travel is essential to sustain territory-wide growth.

Qualifications

• 15+ years of experience in Sales & Business Development.
• Strong experience in East India markets with established distributor networks.
• Graduate / MBA in Sales & Marketing preferred.

Responsibilities

• Develop and execute the East Zone sales strategy for Rainwear & Winterwear categories.
• Drive business across West Bengal, Bihar, Jharkhand, Odisha, Assam & other Eastern markets.
• Manage and expand distributor, dealer, MBO, retail and institutional networks.
• Own revenue, sales targets, profitability, collections and channel productivity.
• Lead and mentor the regional sales team and field force.
• Identify new markets and appoint strategic channel partners.
• Develop seasonal sales plans aligned with monsoon and winter demand cycles.
• Track competition, pricing, schemes, product trends and market intelligence.
• Ensure effective primary & secondary sales, stock rotation and distributor productivity.
• Work closely with Product, Marketing, Supply Chain and Production teams.
• Conduct regular market visits and drive territory-wise growth plans.

Skills

Leadership & People Management

Strategic Sales & Planning

Channel Development

Market Expansion

East India markets

Education

MBA in Sales & Marketing

Job description

We are looking for an experienced General Manager – East Zone to drive business growth, market expansion, channel development, and overall sales performance across the Eastern region.

Key Responsibilities

• Develop and execute the East Zone sales strategy for Rainwear & Winterwear categories.
• Drive business across West Bengal, Bihar, Jharkhand, Odisha, Assam & other Eastern markets.
• Manage and expand distributor, dealer, MBO, retail and institutional networks.
• Own revenue, sales targets, profitability, collections and channel productivity.
• Lead and mentor the regional sales team and field force.
• Identify new markets and appoint strategic channel partners.
• Develop seasonal sales plans aligned with monsoon and winter demand cycles.
• Track competition, pricing, schemes, product trends and market intelligence.
• Ensure effective primary & secondary sales, stock rotation and distributor productivity.
• Work closely with Product, Marketing, Supply Chain and Production teams.
• Conduct regular market visits and drive territory-wise growth plans.

Candidate Profile

• Graduate / MBA in Sales & Marketing preferred.
• 15+ years of experience in Sales & Business Development.
• Strong experience in East India markets with an established distributor/dealer/retail network.
• Candidates from Rainwear, Winterwear, Outdoor Apparel, Jackets, Outerwear or Seasonal Wear will be preferred.
• Proven experience managing large sales teams and zonal/regional businesses.
• Strong understanding of General Trade, MBO, Distributor & Retail channels.
• Excellent commercial acumen with knowledge of margins, schemes, collections and profitability.
• Willingness to travel extensively across the East Zone.