Freelance Performance Marketing Consultant

Flexing It®; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Part time

Job summary

A leading consulting firm in Bengaluru is seeking an Independent Performance Marketing Consultant to lead paid marketing strategies across various platforms. The consultant will manage campaign structures, focusing on advanced targeting and optimization to achieve Return on Advertising Spend (ROAS) targets. Candidates should have an MBA or equivalent with 4-7 years of experience in performance marketing, particularly in D2C/eCommerce environments. This contract role is ideal for someone with deep expertise in Google Ads and Meta Ads.

Qualifications

• 4-7 years’ experience in Paid Media/Performance Marketing, preferably D2C/eCommerce.
• Proven ability to balance short-term performance with long-term brand building.

Responsibilities

• Lead the paid marketing strategy across multiple platforms.
• Manage campaign structure and performance to achieve ROAS targets.
• Utilize advanced segmentation and targeting to drive acquisitions.
• Collaborate with multiple teams to align on campaigns.

Skills

Google Ads expertise

Meta Ads expertise

Affiliate Networks knowledge

Agency management

Mar-tech familiarity

Performance marketing strategy

Education

MBA/Equivalent

Tools

GA4

Adobe

Salesforce CDP

Looker Studio

Appsflyer

Job description

Freelance Performance Marketing Consultant

Direct message the job poster from Flexing It®

Our Client is a leading manufacturer of fashion accessories such as jewellery, watches and eyewear and is looking to engage with an Independent Performance Marketing Consultant.

Key Responsibilities

• Lead the paid marketing strategy across Google (Search, Shopping, PMax, YouTube), Meta (ASC, DPA, Retargeting), Programmatic, and Quick Commerce.
• Manage campaign structure, targeting, bidding, and optimization to deliver ROAS targets and build channel‑specific playbooks (Search, Shopping, PMax, Social, Display) for scale.
• Ensure clear funnel strategies: Awareness, Consideration, Retargeting, and Conversion; performance & growth.
• Drive efficient acquisition at scale through advanced targeting, segmentation, and lookalike modeling.
• Manage budgets across brands to maximize ROI.
• Implement frameworks such as Spend Smart Curve (marginal utility of media spends) to decide budget allocation.
• Monitor and report on daily/weekly performance across ROAS, CPC, CTR, CPM, AOV, CVR, and revenue.
• Run structured A/B tests across creatives, landing pages, and bidding strategies; leverage AI‑driven campaign management (Google PMax signals, Meta ASC) and automation.
• Explore new channels: Video Commerce, Social Commerce, and Affiliate expansion; test advanced query sculpting, campaign prioritization, and creative refresh strategies.
• Partner with Analytics & Personalization team to link media spends with business outcomes.
• Develop advanced dashboards for visibility of ROAS, funnel drop‑offs, and attribution.
• Use incrementality testing, MMM, and attribution models to validate impact.
• Drive structured reporting to leadership (weekly/monthly).
• Manage external agency (Mindshare) and ensure faster execution, sharper optimization, and accountability.
• Collaborate with Content, Creative, CRM, and Brand teams to align campaigns with launches and storytelling.
• Work with Affiliate Manager to scale affiliate revenue and maintain compliance (fraud prevention, pixel hijacking checks).
• Ensure paid media not only drives sales but also strengthens digital brand metrics (awareness, engagement, share of voice).
• Partner with Brand & Creative teams to translate brand campaigns into performance‑led media outcomes.
• Create case studies and success stories to showcase impact.

Skills Required

• MBA/Equivalent with 4‑7 years’ experience in Paid Media/Performance Marketing (D2C/eCommerce preferred).
• Deep expertise in Google Ads, Meta Ads, and Affiliate Networks.
• Experience in agency management and multi‑brand handling.
• Familiarity with mar‑tech (GA4, Adobe, Salesforce CDP, Looker Studio, Appsflyer, etc.).
• Ability to balance short‑term performance with long‑term brand building.

Success Metrics

• ROAS improvement across channels.
• Lower CAC with improved LTV.
• Growth in overall paid contribution to revenue.
• Higher CTR, CVR, and AOV from optimized funnel campaigns.
• Improved brand digital metrics (share of search, engagement, awareness).

Terms

• Seniority level: Mid‑Senior level
• Employment type: Contract
• Job function: Marketing
• Industries: Retail Apparel and Fashion, Fashion Accessories Manufacturing