Founding product marketing manager

Zinance; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Zinance, an AI-native bookkeeping, tax and CFO service, invites an ambitious Founding Product Marketer to Bengaluru to shape growth for its B2B SaaS offerings.

You will own GTM messaging, lead SEO and outbound campaigns, and craft high-converting landing pages, while building partnerships and a scalable marketing engine from the ground up.

Join a fast-moving startup that rewards ownership and fast wealth creation through ESOPs as you help expand revenue and market presence.

Qualifications

• 2–4 years of B2B SaaS marketing experience.
• Experience in early-stage startups with ownership of projects end-to-end.
• Skilled in building channels: SEO, Outbound, social.

Responsibilities

• Lead overall messaging and narrative across channels.
• Drive SEO, GEO, and content to generate revenue and high-quality leads.
• Own outbound campaigns end-to-end, including lead gen and data collection.
• Design and optimize landing pages and run A/B tests for conversion.
• Manage partnerships, community, and social efforts.

Skills

B2B SaaS marketing

Growth marketing

Go-to-market strategy

Performance marketing

Job description

About Us

Zinance is an AI-native bookkeeping, tax and CFO service for fast-growing companies. We’re crafting the best products around SaaS, finance, and AI for business finance - think of Intuit but 10x better products.

About Us

Zinance is an AI-native bookkeeping, tax and CFO service for fast-growing companies. We’re crafting the best products around SaaS, finance, and AI for business finance - think of Intuit but 10x better products.

Why You Should Join Us

We are most excited about building a very entrepreneurial workplace. We’re creating a factory of entrepreneurs driven by ownership, learning, wealth creation, and a strong purpose.

• Winning Team - Our team comes with strong domain expertise, clarity, and execution muscle - We’re building to win.
• Fast-tracked Growth - Shrink 20 years of career growth and experience into 4 years.
• Ownership and High Agency - You're in the driver's seat, no backseat driving, no nagging.
• Fast Wealth Creation (Heavy ESOPS + Fast Growth)

We're assembling a team of future mafia. You’ll be working with the most spectacular folks who are going to solve some of the most ambitious problems in the world.

We are looking for a Founding Product Marketer for hypergrowth.

Payscale

Highly competitive Pay

What You’ll Do

• You will lead overall messaging and narrative across channels - Website, campaigns, social, etc.
• SEO and GEO - SEO, GEO and Content to drive real revenue and get high converting leads
• Outbound - Take charge of the Outbound campaigns end-to-end at scale, from lead gen to data scrapping/extracting contacts, setting up the campaigns with sequences, experimenting with copies and measuring results.
• Landing pages — design, write, and ship high-converting pages per audience segment and offer, and run A/B tests to improve conversion using claude/ChatGPT.
• Managing partnerships, community, and social, etc.

Who You Are

• You bring 2-4 years of marketing experience in the B2B SaaS. If you worked Series A/B company scaling revenue more than $5Mn is ++
• You thrive in early-stage environments, ready to own projects end-to-end, drive rapid growth, and build out the GTM function into a scalable operation.
• Skilled at building and managing different channels - SEO, Outbound, social, etc.

Skills: performance marketing,sales strategy,go-to-market strategy,growth marketing,seo,b2b saas,software as a service (saas),facebook ads,partnerships,demand generation,product marketing