Founding GTM and growth lead

Zinance; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Zinance is seeking a Founding Product Marketer to drive hypergrowth at a fast-moving AI-native fintech startup specializing in AI-native bookkeeping, tax, and CFO services.

You will own the growth motion from scratch, leveraging AI tools and owning outbound, partnerships, community, and experiments to accelerate traction with US/EU-based SaaS buyers.

Qualifications

• 2–4 years of hands-on B2B growth or marketing experience.
• Built or tested a growth motion from scratch with measurable results.
• AI-native mindset and familiarity with AI tools.

Responsibilities

• Build and optimize outbound growth channels for a fast-growing startup.
• Identify and manage partnerships with VC/accelerator networks to accelerate growth.
• Build community programs and measure their impact on pipeline and retention.
• Experiment with cold calling as a channel and track outcomes.
• Apply AI tools to scale outreach, content, and engagement.

Skills

growth marketing

product marketing

sales strategy

demand generation

b2b saas

partnerships

go-to-market strategy

saas

Job description

About Us

Zinance is an AI-native bookkeeping, tax and CFO service for fast-growing companies. We’re crafting the best products around SaaS, finance, and AI for business finance - think of Intuit but 10x better products.

About Us

Zinance is an AI-native bookkeeping, tax and CFO service for fast-growing companies. We’re crafting the best products around SaaS, finance, and AI for business finance - think of Intuit but 10x better products.

Why You Should Join Us

We are most excited about building a very entrepreneurial workplace. We’re creating a factory of entrepreneurs driven by ownership, learning, wealth creation, and a strong purpose.

• Winning Team - Our team comes with strong domain expertise, clarity, and execution muscle - We’re building to win.
• Fast-tracked Growth - Shrink 20 years of career growth and experience into 4 years.
• Ownership and High Agency - You're in the driver's seat, no backseat driving, no nagging.
• Fast Wealth Creation (Heavy ESOPS + Fast Growth)

We're assembling a team of future mafia. You’ll be working with the most spectacular folks who are going to solve some of the most ambitious problems in the world.

We are looking for a Founding Product Marketer for hypergrowth.

Payscale

Highly competitive Pay

What You’ll Do

Outbound (primary focus)

• Build and maintain targeted lead lists — define ICP filters, source from databases and public signals, scrape and enrich contacts
• Set up and run multi-channel sequences across email and LinkedIn, including domain setup, warm-up, deliverability hygiene, and inbox rotation for 20K/Day send volume.
• Write and continuously test copy — subject lines, opening hooks, CTAs, follow-up angles — and run structured A/B tests rather than one-off guesses
• Track the full funnel: contacts sourced → delivered → opened → replied → meetings booked → qualified, and report on what's actually moving
• Build enrichment and personalization workflows so outreach stays relevant at volume, not generic at scale

Partnerships

• Identify and prioritize VCs, accelerators, incubators, and adjacent service providers worth partnering with
• Run the full cycle: first outreach, pitch, negotiation, and getting the partnership actually launched
• Keep partnerships warm post-signature — regular check-ins, co-marketing pushes, referral flow tracking
• Measure each partnership on real outcomes (referrals, signups, revenue), not just logos on a page

Community

• Build and grow community programs from the ground up
• Use AI to handle the operational load — onboarding, engagement nudges, content curation, moderation support
• Turn community activity into a measurable pipeline and retention input

Cold calling

• Stand up cold calling as a testable channel: build the list, write the script, make the calls
• Run it as a real experiment with defined volume, tracked outcomes, and a clear read on whether it's worth scaling

Who You Are

• You’re a natural small-startup person - you’re most energized at the earliest stages of building, you want to be a founder one day (or already have been one), and you thrive in environments with little structure and high ownership.
• You have 2 - 4 years of hands-on B2B growth or marketing experience, gained at a US or EU-based SaaS or software startup with fewer than 30 people.
• You’ve built or tested a growth motion from scratch - not inherited one - and you have specific results to show for it.
• You work experimentally: you form a hypothesis, design a clean test, measure it honestly, and make a call without waiting for perfect data.
• You’re genuinely creative - you have a constant stream of ideas for new channels, angles, and approaches, and you bring fresh impulses to how growth can be accelerated rather than just optimizing what already there.
• You’re genuinely AI-native - tools like Claude, ChatGPT, Clay, and n8n are a core part of how you work and meaningfully multiply what you can get done, not an occasional add-on.
• You understand B2B buying behavior - how enterprise buyers evaluate software, how outbound-driven sales cycles work, and why B2B growth is fundamentally different from B2C or PLG.
• You’re comfortable working with founders directly in a fast-moving environment with little structure, and you take ownership of outcomes rather than activity.

Skills

growth marketing,product marketing,sales strategy,demand generation,b2b saas,partnerships,go-to-market strategy,software as a service (saas)