Growth Marketing Manager

Art Technology and Software India Pvt Ltd; Ernakulam; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Art Technology and Software India Pvt Ltd is seeking a Growth Marketing Manager to build a scalable growth engine across multiple companies. This role involves creating viral loops, managing demand generation, and leading content strategies aimed at technical decision-makers.

The ideal candidate will have 5-10 years of experience in growth marketing and extensive knowledge in B2B tech services, especially in SaaS and fintech.

Qualifications

• 5–10 years of experience in growth marketing or demand generation.
• Experience in B2B tech services or fintech.
• Proven ability to build growth systems in IT services.
• Strong analytical and dashboard experience.
• Hands-on knowledge of LinkedIn, Google Ads, SEO tools.

Responsibilities

• Design and launch viral loops and referral programmes.
• Manage account-based marketing initiatives and email nurture campaigns.
• Build and run structured growth experiments.
• Create high-quality fintech content targeted at decision-makers.

Skills

Growth marketing

Demand generation

Performance marketing

Analytical capabilities

Lead scoring

Campaign management

SEO

Written and verbal communication

Tools

Zoho CRM

Google Ads

LinkedIn Campaign Manager

Ahrefs

SEMrush

Google Analytics 4

AI tools (ChatGPT, Claude, etc.)

Job description

Growth Marketing Manager

• The Growth Marketing Manager will be responsible for building a scalable growth engine across multiple group companies from the ground up.
• The role will focus on driving qualified pipeline through viral loops, referral systems, and content-led demand generation aligned with defined ICPs.

Key Responsibilities

• Design and launch viral loops and referral programmes using free tools, shareable content, and client incentives to generate self-reinforcing lead flow.
• Own full-funnel demand generation across paid channels such as LinkedIn Ads and Google Ads, as well as organic channels including SEO and LinkedIn content.
• Manage account-based marketing initiatives, email nurture campaigns, and event-to-pipeline conversion strategies.
• Build and run structured growth experiments on a quarterly basis, focusing on rapid testing, eliminating low-performing initiatives, and scaling successful strategies.
• Manage Zoho CRM and Zoho Marketing Automation workflows, including lead scoring, drip campaigns, SDR handoff, and attribution tracking.
• Drive LinkedIn thought leadership programmes across leadership profiles, maintaining a consistent posting cadence.
• Build and monitor growth dashboards tracking metrics such as customer acquisition cost, MQL to SQL conversion, pipeline velocity, channel ROI, and viral coefficient.
• Create high-quality fintech content, including payment flow explainers, operational playbooks, and compliance guides targeted at technical decision-makers.

Must-Have Skills & Experience

• 5–10 years of experience in growth marketing, demand generation, or performance marketing.
• At least 3 years of experience in B2B tech services, SaaS, or fintech.
• Proven experience in building growth systems within IT services companies.
• Demonstrated track record of developing viral loops, referral engines, or product-led growth mechanisms with measurable pipeline impact.
• Strong analytical capabilities, including experience in dashboards, lead scoring, multi-touch attribution, and A/B testing.
• Proficiency in data handling using SQL or advanced spreadsheets.
• Excellent written and verbal English communication skills, targeting UK and EU financial services audiences.
• Hands-on experience with LinkedIn Campaign Manager, Google Ads, SEO tools such as Ahrefs or SEMrush, and AI tools including ChatGPT, Claude, Codex, and Gemini.

Good to Have

• Domain knowledge in payments, card issuance, or open banking.
• Experience marketing to UK and EU fintech buyers such as CTOs, VP Engineering, COOs, and CEOs.
• Experience in community building through Slack groups, LinkedIn communities, or practitioner networks.

Tech Stack

• Zoho CRM and Zoho Marketing Automation.
• Google Analytics 4.
• LinkedIn Campaign Manager and Google Ads.
• Apollo.io.
• Ahrefs or SEMrush.
• Canva.
• AI tools such as Claude, Codex, and Gemini.
• Automation tools including Zapier or Make.
• Experience in building landing pages and conducting A/B testing.