Lifecycle & Product Marketing Manager

Zoca; Bengaluru; Hybrid; INR 800,000 - 1,500,000; Full time

Job summary

Zoca is hiring a seasoned Product Marketing professional to own activation and retention for its beauty and wellness platform. You will work with data, craft clear messages for salon owners, and push improvements that lift value and usage.

You’ll collaborate across product, growth, and sales to align pricing, messaging, and onboarding. Ideal candidates bring 4–6 years in SaaS product marketing, excel at cohort analysis, and prefer results over buzzwords.

Qualifications

• 4–6 years in product marketing, lifecycle or customer marketing at a SaaS company.
• Own a retention or activation number rather than just contributing to one.
• Clear writing for non-technical readers with no marketing fluff.
• Able to work confidently with data and pull a cohort analysis.
• Speak up when a number isn’t real and explain why it’s off.

Responsibilities

• Own the path from signup to first visible win, instrumented and measurable.
• Drive progression from ramp plan to full plan, optimizing every lever.
• Produce the monthly value report detailing activation and new client impact.
• Create product communications: changelogs, in-app messages, release notes for salon owners.
• Develop knowledge base and help content used by AI front desk and the team.
• Shape positioning and enablement for onboarding, pricing messaging, and launch communication.

Skills

Product marketing

Lifecycle marketing

Data analysis

Cohort analysis

Clear writing

Job description

About ZOCA

We are at $2.5Mn+ ARR, 1000+ beauty and wellness businesses on the platform, and a $6M Series A behind us. We are not starting out. But we are also nowhere close to where we want to be.

About ZOCA

We are at $2.5Mn+ ARR, 1000+ beauty and wellness businesses on the platform, and a $6M Series A behind us. We are not starting out. But we are also nowhere close to where we want to be.

Zoca is building the growth infrastructure that small beauty and wellness businesses have never had access to. Online visibility, bookings, payments, customer retention, voice AI.

We want people who will think, challenge, ship, and own outcomes.

Why this role exists

There are roughly 8.5 million local service businesses in the United States. Almost every tool ever built for them helps run the business. Almost none of them brings anyone through the door.

Zoca is a growth system for those businesses, starting with beauty and wellness. More than 1,000 businesses use it today. We are backed by Accel, Elevation Capital, Better Capital, and GTM Fund. Our AI agents get a business found, answer its calls, book its clients, recover its drop-offs, and bring people back, all reading from one shared memory of that business.

Our customers are salon and med spa owners. They are busy, they have been sold to badly before, and they judge us on exactly one thing. Did more people walk in.

What You Will Own

• The path from signup to first visible win, measured in days rather than impressions.
• Progression from the ramp plan to the full plan, and every lever that moves it.
• The monthly value report. Every account should receive an honest account of what we did for them, including how many of the clients we brought were genuinely new rather than people who were coming anyway. Being straight about that distinction is a competitive advantage in this category, not a risk.
• Product communication. Changelogs, in-app messaging, and release notes written for a salon owner rather than for an engineer.
• The knowledge base and the help content that both our AI front desk and our own team rely on.
• Positioning and enablement on the way in. Battlecards against the booking platforms, pricing communication, and launch messaging for new agents. This is a full product marketing seat, not only a retention one.

Your first 90 days

The order here matters more than usual, and we will hold you to it.

• Write the definition of a result, and get it instrumented

Our pricing depends on a number, and a customer has to be able to read how we calculate it and agree. Until that is true, nothing else you build can be trusted, and any communication on top of it makes disputes louder rather than quieter. Nothing else starts until this is done.

• Backtest the progression gate against real history

Run our criteria against accounts we already have and tell us honestly what it predicts. We would rather find out now that our own gate is wrong.

• Ship the first monthly value report to every account

Not a dashboard nobody opens. Something an owner reads in ninety seconds and believes.

• Rebuild the first 14 days after signup

So that a new customer has one measurable win inside two weeks, and knows it happened.

What We Are Looking For

• 4 - 6 years in product marketing, lifecycle, or customer marketing at a SaaS company. Small business customers strongly preferred, because enterprise instincts genuinely do not transfer to a salon owner with three staff.
• You have owned a retention or activation number rather than contributed to one.
• You can write clearly for a non-technical reader, with no marketing language anywhere near it.
• You are comfortable inside data. You should be able to pull a cohort yourself and tell us what it says without waiting on anyone.
• You will tell us when a number is not real. In this seat that matters more than being right.

What This Is Not

Not a campaign calendar role. Not a role where product tells you what to write and you write it. If the product experience is the reason customers are not getting value, we expect you to say so plainly and to push on it until it changes. You will have the access to do that.

Zoca is an equal opportunity employer. Compensation is total CTC and includes a variable component tied to activation and retention outcomes. If you are excited by the role but unsure you meet every line, apply anyway and let the exercise speak.

Skills: lifecycle marketing,product marketing,customer marketing