Head of Marketing - SaaS

Zinance; India; On-site; INR 4,000,000 - 7,500,000; Full time

Benefits offered by this job

Competitive pay

Build a strong network

Flexible culture

Job summary

A US-based finance technology startup is seeking a Director of Sales Strategy to drive rapid growth and implement effective go-to-market strategies. The ideal candidate will possess 4–7 years of experience in driving revenue growth for SaaS in the US market, managing outbound campaigns, partnerships, and various marketing channels. Join a dynamic, entrepreneurial team that values ownership and innovation, and help build a significant impact in the finance sector.

Qualifications

• 4–7 years of GTM experience in SaaS for the US market, with proven revenue results.
• Skilled at building and managing multiple channels.
• Thrives in early-stage environments, ready to drive rapid growth.

Responsibilities

• Drive rapid growth as a one‑person powerhouse.
• Take charge of outbound campaigns: lead generation, data scrapping, campaign setup.
• Optimize cross‑channel campaigns & ads to maximize conversions.
• Initiate partnerships with VCs and accelerators.
• Conduct growth tests, A/B campaigns to engage target clients.

Skills

partnerships

google ads

sales strategy

growth marketing

go-to-market strategy

facebook ads

demand generation

product marketing

performance marketing

gtm

Job description

About Us

Zinlabs is a US-based early‑stage startup building a software copilot for business finance. We’re crafting the best products around SaaS, Banking, and AI for business finance—think of Intuit but 10x better products. We’ve launched our first product for businesses—Zinance.co. Next, we’re building various SaaS solutions for finance professionals and entrepreneurs.

Why You Should Join Us

We are most excited about building a very entrepreneurial workplace. We’re creating a factory of entrepreneurs driven by ownership, learning, wealth creation, and a strong purpose.

• Winning team – strong domain expertise, clarity, and execution muscle.
• Fast‑tracked growth – compress 20 years of career experience into 4 years.
• Ownership & high agency – you’re in the driver’s seat.
• Fast wealth creation – heavy ESOPs + rapid growth.
Travels recruitment and return to advertising in unique environment.

Work timing: 6 PM – 3 AM IST.

Pay scale: Fixed + variable – 40 to 75 LPA.

What You’ll Do

• As Zinance’s founding GTM hire, drive rapid growth as a one‑person powerhouse.
• Take charge of outbound campaigns end‑to‑end: lead generation, data scrapping/extracting contacts, campaign set‑up with sequences, copy experimentation, and measuring results via booked calls.
• Set up, run, and optimize cross‑channel campaigns & ads to maximize conversions.
• Initiate & nurture partnerships with relevant VCs and accelerators to increase visibility and create value for customers.
• Conduct growth tests, A/B campaigns, and ABM to engage target clients and increase booked sales calls.
• Hands‑on duties: SEO, social, LLM, events, etc.
• Identify, hire, and coordinate with agencies/contractors and consultants to expand capabilities and execute targeted growth initiatives.
• Apply knowledge of the US ecosystem to enhance Zinance’s positioning, ensuring strategies align with market needs and trends.

Who You Are

• 4–7 years of GTM experience in SaaS for the US market, with proven revenue results surpassing $5 M Pricing for a seed/Series A company. Work with US‑based startups to scale GTM.
• Skilled at building and managing multiple channels – paid, partnership, outbound, SEO, social, etc.
• Know how to identify, manage, and collaborate with agencies, contractors, and consultants for high‑impact projects.
• Thrives in early‑stage environments, ready to own projects end‑to‑end, drive rapid growth, and build a scalable GTM function.

Perks

• Competitive pay + plenty of learning.
• Build a strong network of entrepreneurs and industry legends.
• Flexible culture, cool team and real growth.

Skills: partnerships, google ads, sales strategy, growth marketing, go‑to‑market strategy, facebook ads, demand generation, product marketing, performance marketing, gtm.

Seniority level: Director

Employment type: Full‑time

Job function: Other

Industry: Software Development

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