Field Sales Executive - HORECA

Marconix inc; Bengaluru; On-site; INR 223,000 - 279,000; Full time

Benefits offered by this job

Travel allowance

Performance-based sales incentives

Structured incentive plan linked to销售

Health insurance

Flexible schedule

Paid sick time

Job summary

Marconix is hiring a Field Sales Executive - HORECA in Bengaluru to drive new B2B business across HORECA, hotels, restaurants, cafés, canteens and institutions. The role emphasizes acquiring institutional customers, expanding product distribution, and managing relationships with a focus on achieving monthly sales targets.

The ideal candidate has 1–4 years in HORECA or FMCG sales, strong communication and negotiation skills, and willingness to travel across Bengaluru for meetings.

Qualifications

• 1–4 years of experience in HORECA sales, institutional sales, FMCG sales, food service sales or field sales.
• Experience selling food/FMCG/beverages to B2B customers preferred.
• Experience dealing with hotels/restaurants/cafes/caterers/institutions advantageous.
• Strong communication, presentation and negotiation skills.
• Ability to identify prospects, generate leads and convert them into customers.
• Willingness to travel across Bengaluru for meetings.

Responsibilities

• Identify and develop new B2B customers in Bengaluru.
• Generate leads and build a pipeline of HORECA, institutional and B2B customers.
• Visit prospective and existing customers per sales plan.
• Present the company’s products and portfolio to customers.
• Develop business with hotels, restaurants, cafés, caterers, canteens, corporate cafeterias, institutions and other B2B customers.
• Understand requirements and recommend suitable products.
• Generate enquiries, negotiate terms and convert prospects into orders.
• Prepare quotations and follow up for confirmation.
• Achieve monthly sales targets and maintain long-term relationships with key customers.
• Coordinate with internal teams for order processing and product availability.
• Maintain CRM data and daily activity logs.
• Collect feedback and monitor market opportunities.

Skills

HORECA sales

Field sales

Business development

Communication

Negotiation

Lead generation

CRM experience

Tools

CRM software

Job description

Location: Bengaluru, Karnataka Job Type: Full-time Industry: FMCG / Food & Consumer Products

Job Summary

Marconix is hiring a Field Sales Executive - HORECA for a growing consumer products business in Bengaluru. The role is focused on developing new B2B business, acquiring institutional customers, generating sales, managing customer relationships and expanding product distribution across HORECA, canteens, institutional customers and other B2B accounts in Bengaluru. The ideal candidate will have experience in HORECA sales, institutional sales, FMCG sales, food service sales, business development.

Key Responsibilities

• Identify and develop new B2B customers across assigned areas of Bengaluru.
• Generate leads and build a strong pipeline of HORECA, institutional and B2B customers.
• Visit prospective and existing customers as per the assigned sales plan.
• Introduce and present the company's products and product portfolio to potential customers.
• Develop business with hotels, restaurants, cafés, caterers, canteens, corporate cafeterias, institutions and other B2B customers.
• Understand customer requirements and recommend suitable products and solutions.
• Generate enquiries, negotiate commercial terms and convert prospects into customers.
• Prepare and submit quotations and follow up for order confirmation.
• Generate regular orders and achieve assigned monthly sales targets.
• Build and maintain long-term relationships with key B2B customers.
• Follow up with existing customers to generate repeat business and increase order value.
• Coordinate with internal teams for order processing, product availability and customer requirements.
• Maintain accurate customer and sales information in the CRM application.
• Update daily customer visits, leads, follow-ups, enquiries and sales activities in the CRM.
• Collect customer feedback and market intelligence.
• Monitor competitor activity, pricing and market opportunities.
• Promote new products, schemes and business initiatives to existing and prospective customers.
• Coordinate with the reporting manager on sales performance, pipeline and market development.
• Attend regular sales review meetings and submit required sales reports.

Target Customers

• Hotels
• Restaurants
• Cafés
• Caterers
• HORECA businesses
• Corporate canteens and cafeterias
• Institutional customers
• Educational institutions
• Hospitals and healthcare institutions
• Corporate offices
• Hostels and accommodation facilities
• Other B2B customers
• Food service businesses

Candidate Requirements

• 1–4 years of experience in HORECA sales, institutional sales, FMCG sales, food service sales, field sales or business development.
• Experience selling food products, FMCG products, beverages, consumer products or related products to B2B customers will be preferred.
• Experience dealing with hotels, restaurants, cafés, caterers, canteens or institutional buyers will be an advantage.
• Strong communication, presentation and negotiation skills.
• Ability to identify prospects, generate leads and convert them into customers.
• Comfortable with daily field visits and customer meetings.
• Target-oriented and self-motivated.
• Good follow-up and customer relationship management skills.
• Basic understanding of CRM/mobile sales applications.
• Willingness to travel across Bengaluru for customer meetings.
• Kannada communication skills will be an advantage.
• Two-wheeler and valid driving licence preferred.

Compensation

Salary: ₹20,000 – ₹25,000 per month

Additional Benefits:

• Travel allowance
• Performance-based sales incentives
• Structured incentive plan linked to sales and business performance

What We Are Looking For

We are looking for a proactive B2B sales professional who is comfortable meeting customers, developing new business and converting sales opportunities. Candidates who already have relationships or sales experience within HORECA, institutional sales, food service, FMCG or B2B markets will be preferred. The successful candidate should be comfortable with prospecting, cold calling, customer visits, follow-ups, negotiations, order conversion and achieving monthly sales targets. The candidate will be required to travel across Bengaluru for customer meetings and business development activities.

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Flexible schedule
• Health insurance
• Paid sick time

Experience:

• Field sales: 3 years (Required)
• HORECA sales: 2 years (Required)
• FMCG Sales: 3 years (Required)
• Food Service Sales: 3 years (Required)

Work Location: In person