Area Sales Manager Horeca

S G Ventures; Bengaluru; Hybrid; INR 300,000 - 600,000; Full time

Benefits offered by this job

Annual bonus

Travel allowance

Performance bonus

Job summary

S G Ventures in Bengaluru is seeking a sales professional to expand our coffee and tea business across hotels, restaurants, cafs, caterers, and institutional customers in Bengaluru.

You will identify and acquire new HoReCa customers, develop relationships with owners and beverage teams, and drive product presentations, sampling, and negotiations to convert enquiries into regular orders.

Qualifications

• Experience in HoReCa, foodservice, FMCG, beverages, coffee, or tea sales.
• Strong communication, negotiation, relationship management, and closing skills.
• Knowledge of Bengaluru HoReCa market and willingness to travel locally.
• Ability to work independently, manage collections, and deliver consistent results.
• Kannada and English communication skills preferred.

Responsibilities

• Identify and acquire new HoReCa customers through market visits, prospecting, referrals, and networking.
• Develop relationships with owners, purchase managers, chefs, and beverage teams.
• Conduct product presentations, arrange sampling, negotiate commercial terms, and convert enquiries into regular orders.
• Achieve agreed monthly sales, customer acquisition, and collection targets.
• Manage existing accounts, encourage repeat purchases, and identify opportunities to increase order volumes.
• Coordinate with internal teams to ensure timely deliveries and resolve customer concerns.
• Track competitor activity, market pricing, customer feedback, and business opportunities.
• Maintain accurate sales reports, customer records, and a healthy prospect pipeline.

Skills

Communication skills

Negotiation

Relationship management

Closing skills

Job description

S G Ventures is looking for a sales professional to grow our coffee and tea business across hotels, restaurants, cafs, caterers, and institutional customers in Bengaluru.

Key Responsibilities

• Identify and acquire new HoReCa customers through market visits, prospecting, referrals, and networking.
• Develop relationships with owners, purchase managers, chefs, and beverage teams.
• Conduct product presentations, arrange sampling, negotiate commercial terms, and convert enquiries into regular orders.
• Achieve agreed monthly sales, customer acquisition, and collection targets.
• Manage existing accounts, encourage repeat purchases, and identify opportunities to increase order volumes.
• Coordinate with internal teams to ensure timely deliveries and resolve customer concerns.
• Track competitor activity, market pricing, customer feedback, and business opportunities.
• Maintain accurate sales reports, customer records, and a healthy prospect pipeline.

Candidate Requirements

• Experience in HoReCa, foodservice, FMCG, beverages, coffee, or tea sales.
• Strong communication, negotiation, relationship management, and closing skills.
• Knowledge of Bengalurus HoReCa market and willingness to travel locally.
• Ability to work independently, manage collections, and deliver consistent results.
• Kannada and English communication skills preferred.

Compensation

Salary based on experience, plus performance incentives linked to an agreed sales matrix.

Employment Type: Full-time
Working Days: Monday to Saturday

Perks and benefits

• Annual bonus
• Travel allowance
• Performance bonus