Field Officer

Cadila Pharmaceuticals Limited; Howrah; On-site; INR 500,000 - 750,000; Full time

Job summary

Cadila Pharmaceuticals Limited in India seeks a dynamic field sales professional to drive territory sales, promote products to doctors and chemists, and expand prescription share while meeting quarterly targets. You will manage stockists and C&F agents, organize promotional activities, and provide timely market feedback to Product Management.

The role requires strong relationship building, planning, and the ability to work independently across West Bengal and Howrah.

Qualifications

• Strong ability to achieve sales targets and manage territory performance.
• Experience in promoting pharma products to doctors and chemists.
• Excellent relationship building with doctors, consultants, and retailers.
• Ability to plan, organize visits, and maintain stock levels.

Responsibilities

• Achieve and surpass territory sales budget and yearly milestones.
• Maintain doctor call average and chemist coverage.
• Implement sales and marketing strategies from management.
• Manage stockists and ensure product availability and expiry management.
• Organize symposiums and doctor group meetings; participate in promotional activities.
• Submit daily work plans and reports; provide market feedback to Product Management.
• In the absence of the job holder, responsibilities will be handled by the designee assigned by the reporting manager.

Skills

Sales discipline

Territory planning

Relationship building

Communication

Job description

Job Description:

Principal Tasks & Responsibilities

1. Sales & Target Achievement
   • Achieve and consistently surpass the assigned Sales Budget and YPM (Yearly Performance Milestone) for the territory.
   • Ensure effective product promotion to generate Rx demand and secondary sales.
   • Personally, book orders to maintain adequate stock levels and avoid stock-outs.
2. Doctor & Chemist Coverage
   • Maintain a Doctor Call Average of 10+1 per day.
   • Achieve Minimum 95% MCR (Monthly Call Report) coverage.
   • Ensure a minimum of 5 chemist calls per day.
   • Build strong professional relationships with key doctors, consultants, and retail chemists.
3. Market Development & Strategy Implementation
   • Implement sales and marketing strategies designed by management.
   • Identify potential markets and new customer opportunities within the territory.
   • Expand doctor base and enhance prescription share.
4. Stockist & Distribution Management
   • Manage relationships with Stockists and C&F agents to ensure seamless supply.
   • Monitor product availability, stock movement, and expiry management.
5. Promotional Activities
   • Organize and conduct symposiums, seminars, and doctors’ group meetings.
   • Actively participate in Cycle Briefing Meets and other company meetings.
   • Ensure effective use of promotional inputs and materials.
6. Reporting & Compliance
   • Plan daily work schedules effectively and submit Daily Work Plans.
   • Submit Daily Call Reports through the PHYZII reporting tool.
   • Provide structured market feedback on company and competitor products to the Product Management Team.
   • Submit expense statements within stipulated timelines.
   • Ensure adherence to company policies and ethical promotion standards.
7. Accountability
   • In the absence of the job holder, responsibilities will be handled by the designee assigned by the reporting manager.

Key Skills & Competencies

Functional / Technical:

• Scientific product detailing & effective objection handling
• Relationship building and influencing ability
• Territory planning & time management
• Sales execution and target orientation
• Market intelligence gathering and reporting
• Adaptability, ownership mindset & accountability
• Ability to work independently as well as collaboratively

Behavioural:

• Strong communication and impactful presentation skills