Field Officer

Cadila Pharmaceuticals Limited; Etah; On-site; INR 500,000 - 700,000; Full time

Job summary

Cadila Pharmaceuticals Limited seeks a Field Sales Executive to drive product promotion, achieve sales targets, and expand the doctor and chemist network across the territory. You will book orders, manage stock, and coordinate with stockists to ensure timely supply while upholding ethical promotion standards.

The role emphasizes territory planning, daily call planning, and relationship building with doctors, consultants, and retail chemists.

Qualifications

• Detailing scientific products and handling objections.
• Build relationships and influence doctors/chemists.
• Territory planning and time management.
• Sales execution and target orientation.
• Market intelligence gathering and reporting.
• Adaptability, ownership mindset and accountability.
• Ability to work independently as well as collaboratively.

Responsibilities

• Achieve and surpass sales budgets and yearly milestones for the territory.
• Promote products to generate Rx demand and secondary sales.
• Book orders to maintain stock levels and avoid stock-outs.
• Maintain a Doctor Call Average of 10+1 per day.
• Ensure >=95% MCR coverage and minimum 5 chemist calls daily.
• Identify potential markets and new customer opportunities within the territory.
• Expand doctor base and enhance prescription share.
• Manage relationships with Stockists and C&F agents for seamless supply.
• Monitor product availability, stock movement, and expiry management.
• Organize symposiums, seminars, and doctors’ group meetings.
• Participate in Cycle Briefing Meets and other company meetings.
• Submit Daily Work Plans and Daily Call Reports via PHYZII; provide market feedback.
• Adhere to company policies and ethical promotion standards.
• In the absence of the job holder, responsibilities will be handled by the designee.

Skills

Product detailing

Relationship building

Territory planning

Sales execution

Market intelligence

Adaptability

Independent work

Job description

Job Description:

Principal Tasks & Responsibilities

1. Sales & Target Achievement
   • Achieve and consistently surpass the assigned Sales Budget and YPM (Yearly Performance Milestone) for the territory.
   • Ensure effective product promotion to generate Rx demand and secondary sales.
   • Personally, book orders to maintain adequate stock levels and avoid stock-outs.
2. Doctor & Chemist Coverage
   • Maintain a Doctor Call Average of 10+1 per day.
   • Achieve Minimum 95% MCR (Monthly Call Report) coverage.
   • Ensure a minimum of 5 chemist calls per day.
   • Build strong professional relationships with key doctors, consultants, and retail chemists.
3. Market Development & Strategy Implementation
   • Implement sales and marketing strategies designed by management.
   • Identify potential markets and new customer opportunities within the territory.
   • Expand doctor base and enhance prescription share.
4. Stockist & Distribution Management
   • Manage relationships with Stockists and C&F agents to ensure seamless supply.
   • Monitor product availability, stock movement, and expiry management.
5. Promotional Activities
   • Organize and conduct symposiums, seminars, and doctors’ group meetings.
   • Actively participate in Cycle Briefing Meets and other company meetings.
   • Ensure effective use of promotional inputs and materials.
6. Reporting & Compliance
   • Plan daily work schedules effectively and submit Daily Work Plans.
   • Submit Daily Call Reports through the PHYZII reporting tool.
   • Provide structured market feedback on company and competitor products to the Product Management Team.
   • Submit expense statements within stipulated timelines.
   • Ensure adherence to company policies and ethical promotion standards.
7. Accountability
   • In the absence of the job holder, responsibilities will be handled by the designee assigned by the reporting manager.

Key Skills & Competencies

Functional / Technical:

• Scientific product detailing & effective objection handling
• Relationship building and influencing ability
• Territory planning & time management
• Sales execution and target orientation
• Market intelligence gathering and reporting
• Adaptability, ownership mindset & accountability
• Ability to work independently as well as collaboratively

Behavioural:

• Strong communication and impactful presentation skills