Field Marketing Associate (Kalyan, Maharashtra)

PW (PhysicsWallah); Thane; Sur place; INR 400 000 - 600 000; Plein temps

Résumé du poste

PW (PhysicsWallah) seeks a marketing professional with 1+ year in BTL/ATL marketing for Ed-Tech, offline coaching experience required. You will plan, execute, and optimize campaigns, visit schools, and build local partnerships to drive lead generation and brand growth.

The role involves extensive field activities, coordinating with school administrators and tuition centers, and collecting data for system uploads. A hands-on, results-driven marketer will thrive here.

Qualifications

• Minimum 1 year in BTL/ATL marketing for Ed-Tech/offline coaching.

Responsabilités

• Plan, execute, and optimize marketing campaigns to meet strategic goals.
• Analyze markets, identify trends, and enhance brand positioning to drive growth.
• Visit schools and local tuition centers to generate leads.
• Coordinate lead generation and data collection, and meet school admins for senior meetings.

Connaissances

BTL marketing

ATL marketing

Description du poste

Experience

Min 1Year into BTL/ATL Marketing in Ed-Tech Industry (Offline Coaching Marketing Experience required).

Primary Responsibilities

• Oversee the planning, execution, and optimization of marketing campaigns, ensuring alignment with strategic goals and delivering measurable results.
• Conduct thorough market analysis, identify trends, and contribute to the development of marketing strategies to enhance brand positioning and drive business growth.

Secondary Responsibilities

• Visiting schools and local tuition teachers
• Lead Generation
• Canopy activities
• Leaflet distribution (Outside Schools/Coaching/Markets/Offices) & data collection
• Data collection & upload in system
• Meeting with School Admin/Principal:
• Visit local schools to meet school coordinators/principals and book appointments for senior meetings
• Meet & greet during annual functions, pre-exam visits, birthdays & anniversaries
• Build collaboration with local tuition teachers and coaching center owners