BTL Executive

Klay Schools; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

KLAY Schools is seeking a dynamic field marketing professional in Bengaluru to drive local demand and brand activations. You will plan on-ground marketing activities, manage outdoor branding, and organise promotional events across apartments, malls, and retail outlets.

Ideal candidates have 2+ years in ATL/BTL marketing, strong communication and coordination skills, and are comfortable with regular local travel and vendor management.

Qualifications

• 2+ years of experience in ATL/BTL marketing, field marketing, brand activations, events, or local demand generation.
• Strong communication, coordination, and vendor-management skills.
• Proactive, results-oriented professional comfortable with field visits and local travel.

Responsibilities

• Identify high-potential local markets and plan on-ground marketing activities.
• Execute outdoor branding initiatives such as pole boards, banners, direction boards, and society/mall branding.
• Organise BTL promotional activities at apartment societies, malls, and retail outlets.
• Build brand partnerships and sponsorships to reach the right parent audience.
• Plan and execute parent-focused events at KLAY centres and residential communities.
• Develop partnerships with K12 schools to generate demand for after-school programs.
• Coordinate centre branding, printing, installation, and visual merchandise with local vendors.
• Manage enquiries generated through marketing campaigns, qualify leads, and coordinate with Admission Counsellors for follow-up.

Skills

Field marketing

Vendor management

Communication skills

Local travel

Job description

Key Responsibilities:

• Identify high-potential local markets and plan on-ground marketing activities.
• Execute outdoor branding initiatives, including pole boards, banners, direction boards, and society/mall branding.
• Organise BTL promotional activities at apartment societies, malls, and retail outlets.
• Build brand partnerships and sponsorships to reach the right parent audience.
• Plan and execute parent-focused events at KLAY centres and residential communities.
• Develop partnerships with K12 schools to generate demand for after-school programs.
• Coordinate centre branding, printing, installation, and visual merchandise with local vendors.
• Manage enquiries generated through marketing campaigns, qualify leads, and coordinate with Admission Counsellors for follow-up.

Ideal Candidate Profile:

• Minimum 2+ years of relevant experience in ATL/BTL marketing, field marketing, brand activations, events, or local demand generation.
• Strong communication, coordination, and vendor-management skills.
• A proactive, results-oriented professional comfortable with field visits and local travel.