Sr.Executive-Retail sales | Tile adhesive ,Paints | Kalyan

Walplast Products; Maharashtra; On-site; INR 400,000 - 700,000; Full time

Job summary

Walplast is seeking a dynamic sales professional in Maharashtra to spearhead retail sales for tile adhesives, paints, putty, ceramics, and tiles. The role focuses on expanding Walplast's market presence and building strong dealer networks in the Kalyan area.

You will drive market penetration, engage with architects and contractors, and manage inventory aligned with demand. The position requires excellent communication, relationship-building, and strategic thinking to achieve revenue growth.

Qualifications

• Experience in Retail sales in tile adhesives, paints, putty, ceramics, tiles, waterproofing.

Responsibilities

• Develop deep understanding of customer and influencer preferences in the market.
• Plan and implement aggressive market coverage to driveWalplast's product reach.
• Convince channel partners to maintain inventory and drive demand through influencers and activations.
• Maintain sales volumes, product mix and pricing by monitoring supply, demand and competitors.
• Allocate talent, time and promotions efficiently for maximum ROI in ATL/BTL activities.
• Meet customer acquisition and revenue growth targets by keeping Walplast competitive and innovative.
• Conduct regular market research to gain market intelligence and assess customer needs with good geographical understanding.
• Ensure compliance with reporting requirements in online and offline formats.

Skills

Retail sales

Job description

Role & responsibilities

• Customer and Market Insights: Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.
• Market Penetration and Coverage:Ensure that Walplast gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.
• Dealer Support and Inventory Management:Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast and allied products by creating awareness and demand through influencers and client activation.
• Sales Strategy: Maintain sales volume, product mix, and selling price by staying current with supply and demand, changing trends, economic indicators, and competitors.
• Resource Deployment: Ensure optimal deployment of resources for the desired ROI by appropriately allocating talent, time, and promotion in both ATL and BTL activities for maximum efficiency.
• Revenue Growth: Meet the company's customer acquisition and revenue growth targets by keeping the company competitive and innovative.
• Market Research: Conduct regular market research to gain market intelligence, gauge selling possibilities, and evaluate customer needs with a good geographical understanding.
• Reporting: Ensure complete compliance with the company's reporting requirements in both online and offline formats.

Preferred candidate profile

Required experience into Retail sales into the Tile adhesive/Paints/Putty/Ceramics/Tiles/Waterproffing

Location: Kalyan