Executive / Senior Executive Sales And Marketing (Food Testing Lab)

Nddb Calf; Kerala; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Nddb Calf in India (Kerala) seeks a Sales & Marketing leader for a Food Testing Laboratory. The role drives strategy, planning, budgeting, and execution across sales and marketing functions, with emphasis on customer engagement and market insights.

You will guide regional teams, develop budgets, and maintain strong customer relationships to ensure growth. The position requires strong leadership in a fast-paced environment, with a focus on analytics, cross-functional collaboration, and delivering

Qualifications

• Experience in leading sales and marketing for a food testing laboratory or similar
• Strong ability to develop and implement strategic plans across corporate and regional levels
• Proven skills in budgeting, customer relationship management and performance analytics

Responsibilities

• Develop comprehensive sales and marketing strategies aligned with long-term plans
• Provide market insights to support strategic decision-making
• Formulate tactical and operational plans at corporate and regional levels
• Develop and manage sales/marketing operating budgets with Leadership and Regional Heads
• Drive sales performance across regions and support regional heads on targets
• Identify and cultivate new sales opportunities and oversee regional team efforts
• Establish robust sales processes to track performance and key metrics
• Develop customer service guidelines and maintain strong key account relationships
• Create sales metrics and analytics to adapt plans for optimal results
• Provide regular reports on sales information to stakeholders
• Oversee marketing activities and digital plans aligned with business goals
• Ensure website development and maintenance aligned with needs
• Lead and develop the sales and marketing teams

Skills

Sales strategy

Marketing strategy

Budget management

Customer engagement

Team leadership

Market insights

Customer analytics

Sales analytics

Job description

Role & responsibilities

Food Testing Laboratory

Sales and Marketing Strategy and Planning:

• Develop comprehensive sales and marketing strategies for building and growing the business in line with the long-term strategic plans
• Contribute to the overall business strategy and long-term business planning by providing critical market insights and supporting strategic decision-making.
• Formulate tactical and operational plans at both corporate and regional levels to ensure holistic business growth.
• Develop and manage sales/marketing operating budgets in discussion with the Leadership team and the Regional Heads

Sales Management:

• Continuously monitor and track sales and business performance across regions and drive performance culture sales target achievement.
• Support the Regional Heads in driving the sales numbers.
• Support Regional Heads on Customer enquiries, conducting customer meetings.
• Work closely with Regional Heads and Leadership team to assess and identify business opportunities
• Identify, qualify, and cultivate new sales opportunities through multiple mediums. Oversee sales efforts of the regional team and guide them in achieving the desired objectives
• Put in place robust sales systems and processes to enable tracking of sales performance and key metrics
• Develop and nurture strong relationships with key customers. Regularly engage with them to ensure prompt resolution of queries and complaints.
• Implement customer service guidelines for a seamless customer experience
• Develop appropriate Sales metrics and analysis to track performance and market opportunities
• Perform a variety of sales and customer analytics and utilize the same for adapting sales plans for optimal results.
• Develop a robust Sales information system and provide regular reports to key stakeholders

Marketing Management:

• Oversee marketing activities, guiding the marketing team to ensure alignment with business goals.
• Develop and implement comprehensive customer engagement plans for best-in-class service.
• Ensure the Corporate website is well-developed, maintained, and updated regularly. Develop digital marketing plans that align with the business needs in the long run
• Ensure adherence to marketing budgets and timelines.

Team Management

• Provide leadership and direction to the sales and marketing teams
• Foster a collaborative and high-performance culture within the team, regularly assess team performance against set targets and objectives

Build a competent team with relevant knowledge and skills. Implement training programs to enhance team skills and capabilities