Marketing Executive

Envirocarelabs; Thane; On-site; INR 334,800 - 558,000; Full time

Job summary

A leading environmental testing lab is seeking a Marketing Executive to oversee marketing strategy planning and execution for both digital and traditional platforms. Key responsibilities include coordinating promotions, content writing, customer lead nurturing, and ensuring consistent branding. The ideal candidate has strong communication skills and is proficient in tools like MS PowerPoint and Canva. This role involves contributing to marketing material design and executing campaigns that enhance brand awareness and intelligence.

Qualifications

• Strong written and verbal communication skills required for various marketing content.
• Proficiency in MS PowerPoint and Excel for presentations and reports.
• Familiarity with digital marketing tools like LinkedIn and Mailchimp.

Responsibilities

• Plan marketing strategies aligned with lab services.
• Coordinate promotional campaigns across online and offline channels.
• Manage relationships with vendors and agencies for timely execution of campaigns.

Skills

Strong written and verbal communication

Proficient in MS PowerPoint

Proficient in Excel

Proficient in Canva

Familiarity with digital platforms (LinkedIn, Mailchimp, CRM tools)

Understanding of B2B marketing

Job description

Core Responsibilities of aMarketingExecutive (Non-Digital + Digital)

1. MarketingCampaign Planning & Execution
   • Planmarketingstrategies aligned with lab services (e.g., new testing methods, sustainability, ISO accreditations)
   • Coordinate promotional campaigns across both online and offline channels
2. Content Coordination
   • Yes, content writing remains part of the job, but the focus expands:
     • Service brochures
     • Presentations for industry events
     • Customer success stories
     • Emailers, flyers, social posts
   • They should work with technical staff for input on complex topics
3. Customer Communication & Lead Nurturing
   • Follow up with prospects post-events or campaigns
   • Coordinate with the BD team to support proposals and campaigns
4. OfflineMarketingSupport
   • Manage stalls, exhibitions, and industry events
   • Createmarketingcollaterals like banners, pamphlets, case study booklets
   • Build relationships with industry bodies (FSSAI, BIS, APEDA, etc.)
5. Vendor & Agency Coordination
   • Liaise with designers, printers, digitalmarketingagencies
   • Ensure timely execution of campaigns and content
6. Market Intelligence
   • Research competitors, pricing, trends in food/environment testing
   • Share insights with management and BD teams
7. Branding & Awareness
   • Ensure consistent branding across presentations, reports, communications
   • Help with internal branding (e.g., newsletters, campaigns celebrating lab milestones)
8. Reporting
   • Track campaign effectiveness
   • Prepare monthly reports onmarketingactivities and outcomes

Ideal Skills for aMarketingExecutive

• Strong written and verbal communication
• Proficient in MS PowerPoint, Excel, Canva (for quick graphics)
• Familiarity with digital platforms (LinkedIn, Mailchimp, CRM tools)
• Understanding of B2Bmarketing, especially in scientific industries