Marketing Executive

Drlogy; Sangli District; On-site; INR 300,000 - 500,000; Full time

Job summary

Drlogy is seeking a Marketing Executive in Sangli District, Maharashtra to enhance hospital visibility and patient footfall. The ideal candidate will promote hospital services, develop relationships with healthcare partners, and generate business leads through field visits.

The role requires a graduate qualification and experience in healthcare marketing, strong communication skills, and a target-oriented approach. You will coordinate with various teams to support patient care and drive business growth in the local market.

Qualifications

• Experience in promoting hospital services and generating patient leads.
• Ability to conduct field visits and build professional relationships.
• Strong communication skills and focus on achieving targets.

Responsibilities

• Promote hospital specialties and develop referral relationships.
• Generate patient leads, referrals, and business opportunities.
• Plan and support health camps and outreach activities.

Skills

Healthcare marketing experience

Communication skills

Relationship-building ability

Target-focused work discipline

Education

Graduate qualification

Job description

The Marketing Executive will be responsible for promoting hospital services, developing referral relationships, generating patient leads, conducting field visits, and supporting business growth in the local market. This requires graduate qualification, healthcare marketing experience, communication skills, relationship-building ability, and target‑focused work discipline. The candidate will improve patient footfall and hospital brand visibility.

• Promote hospital specialties, doctors, services, facilities, and healthcare packages.
• Visit doctors, clinics, diagnostic centers, pharmacies, corporates, and referral partners.
• Generate patient leads, referrals, enquiries, and business opportunities.
• Build and maintain professional relationships with healthcare and community partners.
• Plan and support health camps, awareness programs, and outreach activities.
• Maintain daily visit reports, lead trackers, referral data, and follow‑up records.
• Coordinate with doctors, reception, billing, diagnostics, and administration teams for patient support.
• Collect market feedback, competitor information, and local growth opportunities.
• Support branding, promotional campaigns, and hospital visibility activities.
• Track conversion status, referral sources, and marketing performance.
• Communicate hospital services ethically, clearly, and professionally.
• Achieve assigned field visit, referral, and lead generation targets.
• Support corporate tie‑ups, community events, and health awareness initiatives.
• Escalate service issues from referral partners or patients to management.
• Strengthen hospital presence and business growth in the assigned area.