Executive Marketing

Kauvery Hospital; Thoothukudi; Presencial; INR 1 200 000 - 2 000 000; Tempo integral

Resumo da oferta

Kauvery Hospital in Tamil Nadu seeks a dynamic professional to lead referral program management, build relationships with doctors, and expand medical networks. You will design strategies to increase referrals, network with primary care physicians and specialists, and promote hospital services to external clinicians.

Responsibilities include tracking referral trends, producing dashboards, coordinating with marketing and clinical teams, and ensuring seamless patient referrals from initial contact

Qualificações

• Bachelor’s degree in a relevant field is required or equivalent experience.
• MBA or healthcare management qualification is a plus.
• Professional certifications in healthcare business development are advantageous.

Responsabilidades

• Develop and implement strategies to increase doctor referrals and build long-term relationships.
• Identify key referral sources and establish a strong network of healthcare professionals.
• Serve as the primary contact for external physicians and ensure a seamless referral process.
• Promote the hospital’s services to potential referrers and collaborate with marketing on materials.
• Track referral patterns, create dashboards, and report performance metrics.
• Coordinate with clinical, marketing, and administrative teams to ensure smooth patient referrals.
• Educate external physicians about hospital processes, services, and new offerings.
• Assist in annual business development planning and pursue new partnerships.

Conhecimentos

Relationship building

Networking

Strategic planning

Public speaking

Collaboration

Formação académica

Bachelor’s degree in Business Administration, Healthcare Management, Marketing, or related field

Master’s degree (MBA, MHA, etc.)

Professional certifications in healthcare business development

Descrição da oferta de emprego

• Develop and implement strategies to increase doctor referrals, focusing on building long-term relationships with primary care physicians, specialists, and medical networks.
• Identify key referral sources and establish a strong network of healthcare professionals to foster consistent referral activity.
• Serve as the primary point of contact for external physicians, understanding their needs and ensuring a seamless referral process for patients.

Referral Program Management

• Develop and implement strategies to increase doctor referrals, focusing on building long-term relationships with primary care physicians, specialists, and medical networks.
• Identify key referral sources and establish a strong network of healthcare professionals to foster consistent referral activity.
• Serve as the primary point of contact for external physicians, understanding their needs and ensuring a seamless referral process for patients.

Relationship Building & Networking:

• Build and maintain strong relationships with referring physicians and medical practices through regular visits, calls, meetings, and events.
• Attend medical conferences, networking events, and industry gatherings to meet potential referral sources and stay informed about industry trends.
• Provide regular updates to referring physicians on the hospital's services, capabilities, and improvements.

Sales and Marketing of Healthcare Services:

• Promote the hospital's specialties, services, and healthcare offerings to potential referrers, highlighting key differentiators, patient care excellence, and medical innovations.
• Collaborate with the marketing team to create and distribute educational materials, presentations, and promotional content targeted at medical professionals.
• Organize and participate in events such as seminars, workshops, and webinars to engage doctors and healthcare providers.

Performance Monitoring and Reporting:

• Track, analyze, and report on referral patterns, trends, and performance metrics to evaluate the success of the business development strategies.
• Develop reports and dashboards that provide insight into referral volume, conversion rates, and new business development opportunities.
• Identify areas for improvement and adjust strategies to maximize referral growth

Collaboration with Internal Teams:

• Work closely with clinical, marketing, and administrative teams to ensure a smooth transition for referred patients, including timely appointments, consultations, and follow-up.
• Assist in ensuring that referred patients receive high-quality care and are satisfied with their experience at the hospital/clinic.
• Collaborate with the Physician Relations team (if applicable) to align strategies and share insights on physician engagement and referral management.

Client Education & Support:

• Provide information and support to external physicians and their staff about hospital/clinic processes, services, and new offerings.
• Offer continued support to referral partners by addressing their questions, resolving concerns, and acting as a trusted advisor.
• Conduct presentations or one‑on‑one meetings with medical professionals to educate them on the hospital’s capabilities and patient care standards.

Strategic Planning:

• Assist in the development of annual business development plans and objectives for the referral program.
• Identify and pursue new business opportunities, including potential partnerships and collaborations with local healthcare providers or specialty practices.
• Analyze competitive activity, market trends, and new opportunities to continuously adapt business development strategies.

Education And Qualifications

• Bachelor’s degree in Business Administration, Healthcare Management, Marketing, or a related field. A Master’s degree (MBA, MHA, etc.) is a plus.
• Professional certifications in healthcare business development or related fields (e.g., Certified Medical Practice Executive, Certified Business Development Professional) are advantageous.