Sales And Marketing Executive

Eshana Hr Consultants; Thane, Navi Mumbai, Mumbai; Sur place; INR 350 000 - 550 000; Plein temps

Résumé du poste

Eshana Hr Consultants is seeking a Hospital Marketing professional to promote hospital services, manage public relations, and engage with the community in Maharashtra. The role involves organizing health camps, coordinating with medical staff, and driving referral networks to enhance patient outreach and satisfaction.

The candidate should excel in communication, networking, and digital media awareness, with the ability to work independently and meet regional targets in a dynamic healthcare

Qualifications

• Excellent communication and interpersonal skills.
• Public speaking and presentation ability.
• Networking and relationship-building skills.
• Knowledge of healthcare marketing and PR.
• Digital/media awareness.
• Negotiation and convincing skills.
• Good knowledge of the local market.
• Ability to meet targets and work independently.

Responsabilités

• Promote hospital services, departments, doctors, specialties, and health packages.
• Develop and execute local marketing campaigns.
• Coordinate promotional activities, health camps, awareness programs, and events.
• Maintain a positive image and reputation of the hospital.
• Build relationships with patients, families, media, local organizations, and community groups.
• Develop relationships with referring doctors, clinics, diagnostic centers, and healthcare professionals.
• Conduct regular visits to referral sources.
• Identify opportunities to increase patient referrals.
• Promote health awareness content, doctor profiles, services, events, and Patient & Community involvement.
• Organize health check-up camps, seminars, awareness drives, and community programs.
• Collect patient feedback and communicate important concerns to management.
• Support patient satisfaction and retention initiatives.
• Work with doctors, administration, operations, and the digital/creative team.
• Coordinate brochures, posters, advertisements, banners, presentations, and other promotional materials.
• Track campaign performance and prepare marketing reports.

Connaissances

Communication skills

Public speaking

Networking

Healthcare marketing

Digital media awareness

Negotiation

Local market knowledge

Target-oriented

Description du poste

Key Roles & Responsibilities:

Hospital Marketing

1. Promote hospital services, departments, doctors, specialties, and health packages.
2. Develop and execute local marketing campaigns.
3. Coordinate promotional activities, health camps, awareness programs, and events.

Public Relations

1. Maintain a positive image and reputation of the hospital.
2. Build relationships with patients, families, media, local organizations, and community
3. groups.
4. Doctor & Referral Relationship Management
5. Develop relationships with referring doctors, clinics, diagnostic centers, and healthcare
6. professionals.
7. Conduct regular visits to referral sources.
8. Identify opportunities to increase patient referrals.

Patient & Community

• Promote health awareness content, doctor profiles, services, events, and Patient & Community

Engagement

• Organize health check-up camps, seminars, awareness drives, and community programs.
• Collect patient feedback and communicate important concerns to management.
• Support patient satisfaction and retention initiatives.

Marketing Coordination

1. Work with doctors, administration, operations, and the digital/creative team.
2. Coordinate brochures, posters, advertisements, banners, presentations, and other
3. promotional materials.
4. Track campaign performance and prepare marketing reports.

Required Skills:

• Excellent communication and interpersonal skills
• Public speaking and presentation ability
• Networking and relationship-building skills
• Knowledge of healthcare marketing and PR
• Digital/social media awareness
• Negotiation and convincing skills
• Good knowledge of the local market
• Ability to meet targets and work independently