Executive N - Business Development - Retail Sales - Bathware

Asian Paints; Siliguri; On-site; INR 450,000 - 750,000; Full time

Job summary

Asian Paints is seeking a field-based role to identify and review market potential for sites, conduct site inspections, and propose sampling to convert leads into orders. The role connects with Retail, Services, Commercial and Marketing to support site operations and drive market share across key accounts.

Responsibilities include negotiating site orders, monitoring projects, training influencers, reconciling dealer accounts, and ensuring timely reporting and process adherence.

Responsibilities

• Identify, index and review market potential of sites at segment level (Geography and Key Accounts)
• Conduct site inspection based on leads and make proposals including sampling to convert sites
• Negotiate, finalize and execute the site order as per agreed proposals
• Monitor the project site on regular intervals and ensure that essential services are provided with warranty
• Focus on specific key accounts, segments, geographies and products to gain market share
• Encourage influencers participation in loyalty benefit programs to add new and upgrade and retain existing applicators
• Create product awareness through relevant trainings and track lead conversion ratio
• Prepare and circular relevant reports like index sheet as per defined timelines
• Follow applicable processes and documentation while performing various site level and specific transactions
• Reconcile the dealer account at regular intervals and ensure smooth settlement of payments including outstanding dues
• Integrate with Retail, Services, Commercial and Marketing function for lead sharing, site-specific support or any other operational issues

Job description

JOB DESCRIPTION: -

Primary Responsibilities

Business objectives

• Identify, index and review market potential of sites at segment level (Geography and Key Accounts)
• Conduct site inspection based on leads and make proposals including sampling to convert sites
• Negotiate, finalize and execute the site order as per agreed proposals
• Monitor the project site on regular intervals and ensure that essential services are provided with warranty
• Focus on specific key accounts, segments, geographies and products to gain market share

Influencers Development and Retention

• Encourage influencers participation in loyalty benefit programs to add new and upgrade and retain existing applicators
• Create product awareness through relevant trainings and track lead conversion ratio

Reports and Processes

• Prepare and circular relevant reports like index sheet as per defined timelines
• Follow applicable processes and documentation while performing various site level and specific transactions

Efficiency

• Reconcile the dealer account at regular intervals and ensure smooth settlement of payments including outstanding dues

Integration

• Integrate with Retail, Services, Commercial and Marketing function for lead sharing, site-specific support or any other operational issues