Executive N - Business Development - Project Sales Officer

Asian Paints; Chennai District; On-site; INR 300,000 - 540,000; Full time

Job summary

Asian Paints in Chennai seeks frontline sales personnel to drive project sales by identifying influencers, nurturing relationships, and converting leads into orders.

You will coordinate with Retail, Services, Commercial and Marketing teams, conduct site inspections, present proposals, and ensure execution with warranty support. This role emphasizes customer engagement, target achievement, and loyalty program participation.

Responsibilities

• Identify, index and review market potential of Project sites at segment level (Geography and Key Accounts)
• Conduct site inspection based on leads and make proposals including sampling to convert sites
• Negotiate, finalize and execute the site order as per agreed proposals
• Monitor the project site on regular intervals and ensure that essential services are provided with warranty
• Focus on specific key accounts, segments, geographies and products to gain market share
• Encourage influencers participation in loyalty benefit programs to add new and upgrade and retain existing applicators
• Create product awareness through relevant trainings and track lead conversion ratio
• Prepare and circular relevant reports like index sheet as per defined timelines
• Follow applicable processes and documentation while performing various site level and specific transactions
• Reconcile the dealer account at regular intervals and ensure smooth settlement of payments including outstanding dues
• Integrate with Retail, Services, Commercial and Marketing function for lead sharing, site-specific support or any other operational issues.

Job description

Job Purpose

The position is that of frontline sales personnel who would primarily be responsible for driving segment level value growth for Project Sales through addition, nurturing and retention of influencers in defined geographical area and thereby achieving overall business value and volume target.

Business Responsibility Areas

Business objectives

• Identify, index and review market potential of Project sites at segment level (Geography and Key Accounts)
• Conduct site inspection based on leads and make proposals including sampling to convert sites
• Negotiate, finalize and execute the site order as per agreed proposals
• Monitor the project site on regular intervals and ensure that essential services are provided with warranty
• Focus on specific key accounts, segments, geographies and products to gain market share.

Influencers Development and Retention

• Encourage influencers participation in loyalty benefit programs to add new and upgrade and retain existing applicators
• Create product awareness through relevant trainings and track lead conversion ratio

Reports and Processes

• Prepare and circular relevant reports like index sheet as per defined timelines
• Follow applicable processes and documentation while performing various site level and specific transactions

Reconcile the dealer account at regular intervals and ensure smooth settlement of payments including outstanding dues

Integration

• Integrate with Retail, Services, Commercial and Marketing function for lead sharing, site-specific support or any other operational issues.