Executive Lead Management (CRM & Inside Sales)

Quba Architectural Products; Dadri; On-site; INR 450,000 - 650,000; Full time

Job summary

Quba Architectural Products in Noida is seeking an Executive Lead Management (CRM & Inside Sales) to manage marketing-generated leads through the full lifecycle, from receipt to closure. You will ensure timely CRM updates, lead qualification, and coordination with Sales to drive opportunities.

The ideal candidate has 2-5 years of experience in CRM/lead management or inside sales, with strong communication skills and proficiency in Excel and CRM systems. MBA in Marketing is a plus.

Qualifications

• Graduate in any discipline.
• MBA/PGDM in Marketing will be an added advantage.

Responsibilities

• Manage and respond to marketing-generated leads within SLA via calls, emails and other channels.
• Qualify and validate leads based on requirements, project potential, location and business opportunity.
• Maintain accurate, complete and updated lead information in the CRM.
• Assign and route qualified leads to the Sales Team within SLA.
• Generate and schedule appointments with Architects, Builders, Dealers and prospective customers.
• Nurture qualified leads through regular follow-ups and support conversion into opportunities.
• Track active opportunities, pending follow-ups and lead ageing in coordination with Sales.
• Ensure closure and proper status updating of all marketing-generated leads in the CRM.
• Conduct inside sales activities, outbound calls and customer engagement to generate opportunities.
• Re-engage dormant and lost leads to identify potential business and improve lead recovery.
• Prepare and maintain regular lead, CRM, pipeline, conversion and performance reports.
• Coordinate with Marketing and Sales to improve lead quality, conversion and overall lead management effectiveness.
• Ensure adherence to CRM processes, lead management SOPs and defined workflows.
• Monitor lead performance and provide feedback/insights to improve campaigns and outcomes.

Skills

Strong communication

Lead qualification

Time management

Persuasion

Multitasking

Attention to detail

Data analysis

Education

Bachelor's degree

MBA/PGDM in Marketing

Tools

CRM systems

MS Excel

Job description

Executive Lead Management (CRM & Inside Sales)

Department: Marketing
Location: Noida
Experience: 25 Years

Job Purpose

The Executive Lead Management will be responsible for managing and nurturing marketing-generated leads through the complete lead lifecycle, from lead receipt and qualification to assignment, appointment generation, opportunity conversion and closure.

The role will act as a key link between the Marketing and Sales teams, ensuring timely lead response, accurate CRM management, effective follow-ups and continuous tracking of leads and opportunities. The position will also support revenue generation through inside sales initiatives and dormant lead recovery.

Key Responsibilities

• Manage and respond to all marketing-generated leads within the defined SLA through calls, emails and other communication channels.
• Qualify and validate leads based on customer requirements, project potential, location and business opportunity.
• Maintain accurate, complete and updated lead information, activities and follow-ups in the CRM.
• Assign and route qualified leads to the appropriate Sales Team within the defined SLA.
• Generate and schedule appointments/meetings with Architects, Builders, Dealers and prospective customers.
• Nurture qualified leads through regular follow-ups and support conversion into sales opportunities.
• Track active opportunities, pending follow-ups and lead ageing in coordination with the Sales Team.
• Ensure closure and proper status updating of all Marketing-generated leads in the CRM.
• Conduct inside sales activities, outbound calls and customer engagement to generate business opportunities.
• Re-engage dormant and lost leads to identify potential business and improve lead recovery.
• Prepare and maintain regular lead, CRM, pipeline, conversion and performance reports.
• Coordinate with Marketing and Sales teams to improve lead quality, conversion and overall lead management effectiveness.
• Ensure adherence to CRM processes, lead management SOPs and defined workflows.
• Monitor lead performance and provide feedback/insights to improve marketing campaigns and sales outcomes.

Required Candidate Profile

Education

• Graduate in any discipline.
• MBA/PGDM in Marketing will be an added advantage.

Experience

• 2-5 years of experience in CRM, Lead Management, Inside Sales, Telesales, Customer Engagement or Marketing Operations.
• Experience in B2B sales / architectural products / building materials / paints / adhesives / construction / interiors will be preferred.

Required Skills & Competencies

• Strong communication and interpersonal skills.
• Good telephone etiquette and customer interaction skills.
• Strong follow-up and persuasion skills.
• Good understanding of lead qualification and sales funnel management.
• Hands-on experience with CRM systems.
• Good MS Excel and reporting skills.
• Ability to analyse lead and conversion data.
• Strong coordination skills with Sales and Marketing teams.
• Result-oriented and target-driven approach.
• Good time management and ability to manage multiple leads simultaneously.
• Strong attention to detail and data accuracy.
• Ability to work with defined SLAs and processes.