Email Marketing Strategist

AS Digital Marketing Services; Hyderabad; Sur place; INR 1 200 000 - 2 400 000; Plein temps

Résumé du poste

AS Digital Marketing Services in Hyderabad seeks an experienced Email Outbound Strategist to own and scale B2B outbound email campaigns, generate qualified leads, and build a predictable sales pipeline. The role demands hands-on experience with cold email outreach, deliverability, segmentation, automation, and multi-step sequences.

Ideal candidates will manage end-to-end campaigns, optimize sender reputation, and collaborate with sales to ensure smooth lead handoffs and measurable SQLs.

Qualifications

• 5–8 years of experience in B2B demand generation or outbound email marketing.
• Proven experience independently managing end-to-end cold email campaigns.
• Hands-on experience with HubSpot, including workflows, lists, custom properties, and reporting.
• Experience with outbound tools such as Smartlead, Instantly, Apollo, Outreach, or similar platforms.
• Strong knowledge of email deliverability, domain warming, SPF, DKIM, DMARC, and sender reputation management.
• Experience with lead enrichment and prospecting tools such as Clay, Apollo, ZoomInfo, or LinkedIn Sales Navigator.
• Excellent B2B email copywriting, segmentation, and campaign optimization skills.
• Proven ability to generate qualified meetings, SQLs, and measurable sales pipeline through outbound campaigns.

Responsabilités

• Develop and execute B2B outbound email strategies to generate qualified leads, meetings, and sales pipeline.
• Identify target accounts and decision-makers through audience segmentation, list building, and data enrichment.
• Create compelling cold email copy and multi-step outreach sequences tailored to different buyer personas.
• Manage outbound email infrastructure, including domains, inboxes, sending volumes, and sender reputation.
• Monitor and troubleshoot email deliverability issues, including SPF, DKIM, DMARC, bounce rates, and spam complaints.
• Manage outbound campaigns using HubSpot and tools such as Smartlead, Instantly, Apollo, or Outreach.
• Conduct A/B testing to improve email engagement, reply rates, meeting bookings, and conversion.
• Track and report weekly performance metrics, including emails sent, replies, meetings booked, SQLs, and pipeline generated.
• Collaborate with sales teams to ensure effective lead handoff and continuous improvement of outbound performance.

Connaissances

B2B demand generation

Cold email campaigns

Audience segmentation

Email deliverability

Campaign optimization

Lead enrichment

Data-driven decision making

SQL generation

Outils

HubSpot

Smartlead

Instantly

Apollo

Outreach

Clay

ZoomInfo

LinkedIn Sales Navigator

Description du poste

Experience: 5–8 Years

Job Description: Email Outbound Strategist

Location: Hyderabad

Experience: 5–8 Years

Role Type: Individual Contributor (IC)

Job Overview

We are looking for an experienced Email Outbound Strategist to own and scale B2B outbound email campaigns, generate qualified leads, and build a predictable sales pipeline. The ideal candidate should have strong hands‑on experience in cold email outreach, email deliverability, audience segmentation, marketing automation, and outbound campaign optimization.

Key Responsibilities

• Develop and execute B2B outbound email strategies to generate qualified leads, meetings, and sales pipeline.
• Identify target accounts and decision‑makers through audience segmentation, list building, and data enrichment.
• Create compelling cold email copy and multi‑step outreach sequences tailored to different buyer personas.
• Manage outbound email infrastructure, including domains, inboxes, sending volumes, and sender reputation.
• Monitor and troubleshoot email deliverability issues, including SPF, DKIM, DMARC, bounce rates, and spam complaints.
• Manage outbound campaigns using HubSpot and tools such as Smartlead, Instantly, Apollo, or Outreach.
• Conduct A/B testing to improve email engagement, reply rates, meeting bookings, and conversion.
• Track and report weekly performance metrics, including emails sent, replies, meetings booked, SQLs, and pipeline generated.
• Collaborate with sales teams to ensure effective lead handoff and continuous improvement of outbound performance.
  

Mandatory Skills

• 5–8 years of experience in B2B demand generation, growth marketing, or outbound email marketing.
• Proven experience independently managing end‑to‑end cold email campaigns.
• Hands‑on experience with HubSpot, including workflows, lists, custom properties, and reporting.
• Experience with outbound tools such as Smartlead, Instantly, Apollo, Outreach, or similar platforms.
• Strong knowledge of email deliverability, domain warming, SPF, DKIM, DMARC, and sender reputation management.
• Experience with lead enrichment and prospecting tools such as Clay, Apollo, ZoomInfo, or LinkedIn Sales Navigator.
• Excellent B2B email copywriting, segmentation, and campaign optimization skills.
• Proven ability to generate qualified meetings, SQLs, and measurable sales pipeline through outbound campaigns.
  

Good to Have

• Experience with Account-Based Marketing (ABM) and multi‑channel outreach.
• Experience targeting senior B2B decision‑makers.
• Agency experience or experience managing multiple ICPs and campaigns.
• Strong analytical skills with the ability to interpret campaign data and optimize performance.
  

Ideal Candidate

A hands‑on outbound specialist who can independently manage the complete process—from identifying prospects and writing email sequences to maintaining deliverability, optimizing campaigns, and generating measurable sales pipeline.

Note: Candidates with only B2C email marketing, newsletter management, or general digital marketing experience without hands‑on B2B cold outbound and deliverability expertise will not be suitable.