Email Marketing Executive

OrionSoft Technologies Pvt. Ltd; Dadri; On-site; INR 300,000 - 450,000; Full time

Job summary

OrionSoft Technologies Pvt. Ltd in Noida is seeking an Email Marketing Executive with 1–2 years of experience to drive B2B lead generation, manage email campaigns, and leverage LinkedIn Sales Navigator.

You will identify potential clients, build targeted lists, craft personalized outreach, and generate qualified leads for our services such as website development and digital marketing.

Qualifications

• Hands-on knowledge of email marketing and cold email outreach.
• Familiar with LinkedIn Sales Navigator and lead generation.
• Understanding of B2B prospecting and research.
• Knowledge of email personalization, segmentation, and follow-up.
• Understanding of deliverability and sender reputation.
• Strong research and analytical skills.

Responsibilities

• Plan, create, and execute B2B email marketing campaigns.
• Write personalized cold emails and follow-ups.
• Manage campaigns using marketing tools and monitor performance.
• Coordinate with sales for lead qualification and meeting scheduling.
• Track metrics and maintain CRM data.

Skills

Email marketing

LinkedIn Navigator

B2B lead generation

Email personalization

Deliverability knowledge

Research and analytics

Tools

Mailchimp

Brevo

HubSpot

Apollo

Job description

Job Description: Email Marketing Executive

Job Title: Email Marketing Executive

Department: Sales & Digital Marketing

Experience: 1–2 Years

Employment Type: Full-Time

Location: Noida Sector -62

Job Summary

We are looking for a results-driven Email Marketing Executive who has hands‑on experience in B2B lead generation, email campaign management, and LinkedIn Sales Navigator. The candidate will be responsible for identifying potential business clients, building targeted prospect lists, executing personalized email outreach campaigns, and generating qualified leads for our services.

The ideal candidate should understand B2B prospecting, email deliverability, lead segmentation, and LinkedIn‑based prospect research to support our sales pipeline and business growth.

Key Responsibilities

1. Email Marketing & Campaign Management

• Plan, create, and execute B2B email marketing campaigns.
• Write professional, personalized, and engaging cold emails and follow‑up sequences.
• Manage email campaigns using tools such as Mailchimp, Brevo, HubSpot, Apollo, or similar platforms.
• Monitor campaign performance, including open rates, click‑through rates, reply rates, bounce rates, and conversions.
• Maintain email deliverability and follow best practices for sender reputation.
• Optimize campaigns through A/B testing of subject lines, email copy, and calls to action.

2. LinkedIn Sales Navigator & Lead Generation

• Use LinkedIn Sales Navigator to identify and research potential B2B clients.
• Build targeted prospect lists based on industry, company size, location, job title, and decision‑maker role.
• Identify key decision‑makers, including CEOs, founders, business owners, marketing managers, and sales heads.
• Research companies to understand their business needs and personalize outreach.
• Use relevant LinkedIn insights to identify prospects for our services.
• Maintain and update prospect databases and CRM records.

3. B2B Prospecting & Outreach

• Generate qualified B2B leads for services such as website development, SEO, social media marketing, and CRM solutions.
• Execute multichannel outreach campaigns using email and LinkedIn, where appropriate.
• Follow up consistently with prospects to improve response and meeting‑booking rates.
• Coordinate with the sales team to qualify leads and schedule meetings.
• Track prospects throughout the outreach funnel and maintain accurate activity records.

4. Reporting & Performance Tracking

• Prepare weekly and monthly reports on campaign performance and lead generation.
• Track key metrics such as qualified leads, positive replies, meetings booked, and conversions.
• Maintain organized lead lists, campaign records, and CRM data.
• Recommend improvements based on campaign results and prospect feedback.

Required Skills & Qualifications

• Hands‑on knowledge of email marketing and cold email outreach.
• Good working knowledge of LinkedIn Sales Navigator.
• Understanding of B2B lead generation and prospect research.
• Knowledge of email personalization, segmentation, and follow‑up strategies.
• Basic understanding of email deliverability, bounce management, and sender reputation.
• Strong research, organizational, and analytical skills.

Ideal Candidate Profile

The ideal candidate is proactive, detail‑oriented, data‑driven, and comfortable using email marketing and LinkedIn Sales Navigator to reach business decision‑makers. They should be able to turn targeted prospect research into meaningful conversations and qualified sales opportunities.