Product Sales/ BD Manager -ESP / Email Marketing SaaS

Madhees; Hyderabad; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Madhees is seeking a Business Development Manager for ESP/email marketing SaaS in Hyderabad. You will own the sales journey from prospecting to closing, connecting product capabilities to customer needs and coordinating demonstrations with the product and technical teams.

Ideal candidate has 8–12 years of B2B SaaS sales experience, strong discovery and negotiation skills, and comfort selling to marketing/CRM/ecommerce teams. Role requires on-site work in Hyderabad.

Qualifications

• 8–12 years of experience in B2B technology or SaaS sales.
• Proven track record selling ESP/email marketing or marketing automation solutions.
• Experience managing opportunities from outreach to close.
• Knowledge of email campaigns, segmentation, automation, customer journeys and retention use cases.
• Familiarity with deliverability concepts: SPF, DKIM, DMARC.
• Ability to discuss APIs, integrations and migrations with tech teams.
• Experience selling to marketing, CRM, growth or ecommerce teams.
• Strong discovery, presentation, proposal writing and negotiation skills.
• Comfortable in a growing business with evolving sales processes.

Responsibilities

• Build a qualified pipeline through outbound prospecting, referrals, partnerships and inbound enquiries.
• Identify potential customers and engage marketing, CRM, growth, ecommerce and technology stakeholders.
• Understand customers' existing email platforms, campaign volumes, use cases, budgets and reasons for considering a change.
• Explain platform capabilities and coordinate demonstrations with product/tech teams.
• Develop proposals, manage negotiations and close opportunities within terms.
• Coordinate technical evaluations, pilots and onboarding handovers with clear ownership.
• Maintain accurate CRM records, opportunities, forecasts and next actions.
• Share customer feedback, competitor insights and recurring requirements with product.
• Identify expansion opportunities with customer success.
• Ensure proposals reflect product readiness and delivery capability.

Skills

B2B SaaS sales

Discovery & negotiation

CRM proficiency

API discussions

Tools

CRM systems

Job description

Job Title: Business Development Manager ESP / Email Marketing SaaS

Experience: 8 to 12 years

Location / Work Model: Hyderabad/WFO

About the Role

We are looking for a technology sales professional with experience in the Email Service Provider (ESP), email marketing or marketing automation segment.

The role will focus on acquiring customers for product, an email marketing and retention platform being developed within the business opportunity. You will own the sales journey from prospecting and understanding customer requirements to coordinating demonstrations, negotiating commercials and closing business.

We need someone who understands how businesses evaluate email platforms and can connect product capabilities to customer needs.

Key Responsibilities

• Build a qualified pipeline through outbound prospecting, referrals, partnerships and inbound enquiries.
• Identify potential customers and engage marketing, CRM, growth, ecommerce and technology stakeholders.
• Understand customers existing email platforms, campaign volumes, use cases, budgets and reasons for considering a change.
• Explain the platform’s available capabilities and coordinate relevant demonstrations with the product and technical teams.
• Develop proposals, manage negotiations and close opportunities within approved commercial terms.
• Coordinate technical evaluations, pilots and onboarding handovers with clear expectations and ownership.
• Maintain accurate CRM records, opportunity stages, forecasts and next actions.
• Share customer feedback, competitor insights and recurring requirements with the product team.
• Identify expansion opportunities in collaboration with customer success.
• Ensure proposals and commitments accurately reflect product readiness and delivery capability.

Required Experience and Skills

• 8 to 12 years of experience in B2B technology or SaaS sales, with demonstrated experience selling ESP, email marketing or marketing automation solutions.
• A track record of managing sales opportunities from initial outreach through closure.
• Working knowledge of email campaigns, segmentation, automation, customer journeys and retention use cases.
• Familiarity with email deliverability concepts, including sender reputation and SPF, DKIM and DMARC.
• Ability to discuss APIs, integrations and migration requirements, involving technical specialists where needed.
• Experience selling to marketing, CRM, growth or ecommerce teams.
• Strong discovery, presentation, proposal writing and negotiation skills.
• Comfort working in a growing business where sales processes are still being established.

Preferred Background

Experience selling solutions such as Netcore, Mailchimp, Brevo, Klaviyo, Campaign Monitor, Salesforce Marketing Cloud or comparable platforms would be relevant. Exposure to high-volume email requirements, agency partnerships or an early-stage SaaS business would be an advantage.