Cold Email Marketing Specialist (US Night Shift)

Champion InfoMetrics; Bengaluru; On-site; USD 3,408 - 7,952; Full time

Job summary

An established industry player is seeking a Cold Email Marketing Specialist to join their dynamic team. This role focuses on building and executing effective email campaigns aimed at generating qualified B2B leads. The ideal candidate will leverage their expertise in audience segmentation, personalization, and A/B testing to enhance engagement and drive conversions. With a commitment to best practices in email deliverability and compliance, you will collaborate closely with sales and marketing teams to refine outreach strategies. If you are passionate about innovative marketing techniques and eager to make a substantial impact, this opportunity is perfect for you.

Qualifications

• 3-4 years of experience in cold email marketing or outbound lead generation.
• Hands-on experience with cold email tools and A/B testing.

Responsibilities

• Develop and execute cold email outreach campaigns to generate leads.
• Analyze campaign performance and optimize based on key metrics.

Skills

Cold Email Outreach

A/B Testing

Email Automation Tools

Audience Segmentation

Personalization

Data Analysis

Email Compliance Laws

Tools

Lemlist

Mailshake

HubSpot

LinkedIn Sales Navigator

Apollo.io

ZoomInfo

Job description

Cold Email Marketing Specialist (US Night Shift)

We have an opening for a Cold Email Marketing Specialist in our company.

Company: Champion InfoMetrics Pvt Ltd (20+ Years of existence)

Work From: Office

Working Days: 5

Mode of Working: Work From Office

Shift: Night

Geography: US

Job Summary

We’re looking for an expert in cold email outreach who can build and execute scalable email campaigns to generate qualified B2B leads. The ideal candidate understands audience segmentation, personalization, A/B testing, and email automation tools to optimize conversions.

Key Responsibilities

• Develop and execute cold email outreach campaigns to drive engagement and lead generation.
• Research and build targeted prospect lists based on Ideal Customer Profiles (ICPs).
• Craft compelling email copy with personalization to increase open and response rates.
• Set up automation and sequencing using tools like Lemlist, Instantly, Mailshake, or HubSpot.
• Conduct A/B testing on subject lines, messaging, and CTAs for continuous improvement.
• Ensure high email deliverability and avoid spam filters through best practices.
• Analyze campaign performance and optimize based on metrics like open rates, reply rates, and conversions.
• Collaborate with the sales team to align outreach efforts with sales objectives.
• Maintain compliance with email marketing regulations (GDPR, CAN-SPAM, etc.).

Required Skills & Experience

• 3-4 years of experience in cold email marketing, demand generation, or outbound lead generation.
• Hands-on experience with cold email tools (e.g., Lemlist, Instantly, Mailshake, Apollo, HubSpot).
• Familiarity with prospecting tools like LinkedIn Sales Navigator, Apollo.io, or ZoomInfo.
• Knowledge of deliverability best practices (warm-up processes, domain reputation management).
• Data-driven mindset with experience in A/B testing and analytics.
• Understanding of email compliance laws (GDPR, CAN-SPAM, CASL).
• Ability to collaborate with sales and marketing teams to refine outreach strategies.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Advertising Services