Outbound Marketing Lead (Video production)

AxureOne; Maharashtra; On-site; INR 1,800,000 - 2,800,000; Full time

Benefits offered by this job

Competitive salary package

Performance-based incentives

Learning and career growth opportunities

Collaborative team culture

Job summary

A forward-thinking marketing firm is seeking an Outbound Marketing Lead to drive demand generation through strategic outbound campaigns. The chosen candidate will develop multi-channel marketing strategies, work closely with sales teams, and manage campaign performance analytics. Ideal candidates have 5–8 years of B2B outbound marketing experience, including expertise in email campaigns and LinkedIn outreach. This role offers competitive salary and opportunities for career growth within a supportive team environment.

Qualifications

• 5–8 years of experience in B2B outbound marketing or demand generation.
• Strong analytical skills to track campaign performance.
• Excellent communication and collaboration skills.
• Strong analytical skills and campaign performance tracking.
• Excellent communication and collaboration skills.

Responsibilities

• Develop and execute outbound marketing strategies to generate qualified leads.
• Plan and run multi-channel campaigns including email and LinkedIn.
• Work closely with sales teams to align campaigns with revenue goals.
• Work closely with sales teams to align outbound campaigns with revenue goals.
• Manage and analyse campaign performance, optimizing based on results.
• Coordinate with content and design teams for campaign assets.
• Implement tools and systems for lead generation, tracking, and reporting.
• Continuously test and improve messaging, targeting, and conversion strategies.

Skills

B2B outbound marketing

Lead generation strategies

Campaign performance tracking

Email campaigns

LinkedIn outreach

Collaboration skills

Cross-functional collaboration

Sales alignment

Tools

HubSpot

Salesforce

Marketing automation

Job description

We are looking for a strategic and execution-driven Outbound Marketing Lead who can drive demand generation through outbound campaigns and targeted outreach. The ideal candidate should have experience in building outbound marketing strategies, managing campaigns, and working closely with sales teams to generate qualified leads.

Preferred Candidate: Female

Joining: Immediate or within 15–20 days

Key Responsibilities

• Develop and execute outbound marketing strategies to generate qualified leads and pipeline.
• Plan and run multi-channel campaigns including email outreach, LinkedIn, cold outreach, and marketing automation.
• Build and optimize target account lists and customer personas.
• Work closely with sales teams to align outbound campaigns with revenue goals.
• Manage and analyse campaign performance, optimizing based on results.
• Coordinate with content and design teams for campaign assets.
• Implement tools and systems for lead generation, tracking, and reporting.
• Continuously test and improve messaging, targeting, and conversion strategies.

Requirements

• 5–8 years of experience in B2B outbound marketing or demand generation.
• Strong experience with email campaigns, LinkedIn outreach, and lead generation strategies.
• Familiarity with CRM and marketing automation tools (HubSpot, Salesforce, etc.).
• Strong analytical skills and campaign performance tracking.
• Excellent communication and collaboration skills.
• Experience working closely with sales teams and SDR functions.

Benefits

• Competitive salary package
• Performance-based incentives
• Opportunity to work in a fast-growing and dynamic environment
• Learning and career growth opportunities
• Collaborative and supportive team culture
• Exposure to modern sales and marketing tools and strategies